Food Industry News, Insights, and Education for the CPG Community

Brands big and small benefit from maintaining good relationships with investment bankers, who often help them navigate important decisions when it comes to fundraising and valuation. On Thursday, September 3rd, brand leaders will have the opportunity to participate in 1-on-1 virtual meetings with investment bankers that have expertise facilitating dealmaking in the food and beverage industry.

In this week’s Checkout, Impossible Foods raises $200 million, Once Upon a Farm launches a shoe collaboration with Tom’s, and Kroger will add a third-party marketplace to its e-commerce site this fall.

U.S. Customs and Border Patrol (CBP) announced yesterday that it had collected a $575,000 fine from stevia producer Pure Circle USA for importing sweetener that was made by prison labor in China. The action against the company comes after an investigation that began in 2016, when CBP received an “allegation” from a Non-Governmental Organization (NGO) as to the origins of some of the company’s stevia.

On the next episode of Office Hours we’ll discuss valuation trends in the natural products industry and the overall changes in fundraising and operational strategy that can help guide brands as the capital cycle changes. This look at valuations and at the overall investment market for rising food and beverage brands will be part of a special three-part content and networking series.

A proposed rule by USDA, ‘Strengthening Organic Enforcement,’ aims to curb organic fraud via more oversight of the organic marketplace, including production, handling and sales. If implemented, it would be the largest update to organic oversight in 20 years.

In this video NadaMoo CEO Daniel Nicholson traces back the evolution of the brand and discusses how the interest (and investment) in both the frozen dessert set and plant-based products has impacted the company. He also shares how the company has managed to find success over the past 15 years.

Remember 2019? It was a year in which food and beverages brands were already growing — before the pandemic sent consumers into new modes of pantry loading and cooking from home. In this gallery, we highlighted the top 20 highest-ranking food and beverage companies from the annual Inc5000 list, which was published today and ranks the country’s fastest-growing privately-held companies.

This episode of Elevator Talk features leaders from Read the Ingredients, W*nder, La Di Da, M Kombucha and Down to Cook Foods. This week’s special co-host is Daina Trout, the co-founder and CEO of Health-Ade Kombucha.

An innovative, novel ingredient — such as a fermented protein found inside volcanic rock — can be difficult to explain. As a result, ingredient suppliers often find themselves creating or evolving into CPG brands to showcase their unique ingredients before outside brands are willing to commit. It’s a move that can help drive ingredient sales, but also requires new capital, skills, labor and time to execute.

Gregory Struck has spent over ten years trying to reinvent classic American favorites with a better-for-you bent. Now the Long Island Iced Tea and Hungryroot cofounder is at it again with Noops, a new line of indulgent oat milk puddings, this time with the backing of several prominent investors.

The state of strategic venture units during the ongoing Covid-19 pandemic will be explored during Office Hours on Tuesday, Aug. 11 at 3 p.m. ET when our guests will be the John Haugen, Heidi Dillon Otto, and Daniel Grubbs, the leaders, respectively, of 301 INC (General Mills), Distill Ventures North America and PepsiCo Ventures Group. Office Hours viewers are encouraged to submit questions before and during the show, and will be invited to join the discussion live.

In this week’s Checkout, Indigo Agriculture raises $360 million to fuel its sustainability platforms, GoMacro powers its community with renewable energy and the Food Supply Protection Act is reintroduced.

This week Covet PR, a public relations firm focused on CPG and wellness, announced it had been acquired by digital marketing company Power Digital. The firm, which was founded by Sara Brooks in 2014, will now be known as the Covet Consumer Business Unit, with Brooks taking on the role of President.

Chocolate company Little Secrets has announced that its founder and CEO Chris Mears will depart the brand, with president and COO Jeremy Vandervoet taking on the role. The company also said it plans to launch a low sugar line as it evolves beyond its core focus on indulgent products.