News

One of the biggest marketing issues still plaguing many food and beverage companies is how to implement a successful social media campaign. Many wonder, “what’s the secret to interacting with consumers online?”

With booming consumer demand for specialty and artisanal foods, a growing number of entrepreneurs armed with little more than a dream and recipe are turning to kitchen incubators in hopes of turning their ideas into reality.

Hospitality giant Marriott International has announced plans to become involved in the growing food and beverage startup space with the launch of CANVAS, a new food and beverage incubator.

With our comprehensive list of expected food and beverage trends for 2015, subscribers now have access to critical information as to what’s hot and what’s soon to be on-trend in the coming year.

In a year which saw a number of high-profile lawsuits challenge the use of “natural” to describe food and beverage products, it is critical for companies to thoroughly vet marketing claims prior to bringing their brands to market.

Featuring over eight hours of extremely valuable content, the videos are packed with key insights on beverage innovation and cutting edge trends that are reshaping the industry now and for years to come.

As a food or beverage entrepreneur, you could spend dozens of hours combing over sales data or enlist a marketing firm as a way to gain some insight into what consumers think of your brand. But why not just ask them directly?

By focusing on healthier formulations and convenient packaging, new snack product launches have found rapid acceptance in the marketplace.

The goal for this group is to encourage and open lines of dialogue between FBU and our subscribers, and to create a place where entrepreneurs can work together to help grow their brands.

Despite a year in which health care, gun violence and economic woes dominated headlines, 40 percent of Americans rated food-related news as more important than any other in 2014, according to a new study.