How to Get AI to Recommend Your Brand Over Competitors
Oct. 20, 2026 at 9:00 AM
Consumers are increasingly turning to AI to discover products and decide what to buy. But how do you get your brand recommended? Deana Burke, co-founder of tech media company Boys Club, has studied thousands of AI shopping searches and even got a fictional brand recommended in just three weeks. She shares what she's learned about the new AI shelf and practical ways brands can improve visibility, stand out from competitors and get recommended.
You will learn:
How AI platforms decide which brands to recommend
How to find searches where you can outperform competitors
What website and product information improves AI visibility
How to test your brand's visibility across AI platforms and spot missed opportunities
How smaller brands can compete with established players for AI recommendations