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During last week’s National Association of Convenience Stores (NACS) Show in Chicago, Illinois, the tea titans announced the launch of their first natural food line: Crazy Cowboy jerky. Crazy Cowboy debuted with five beef and pork SKUs, and will be sold in 1.5-ounce bags for $1.99 to $2.99.

In this NOSH Voices, James Richardson, Ph.D., a strategy consultant for emerging food and beverage brands, shares his insight on how food and beverage entrepreneurs can effectively nurture products into fully developed brands that consumers love.

The Software as a Service (SaaS) provider announced last month that it received a $4.25 million investment from mission-based venture capital firm Renewal Funds. It follows an undisclosed 2015 investment in the provider of traceability, food safety and supply chain transparency software.

Earlier this month the Taste Radio team met with GT Dave, the founder of best-selling kombucha brand GT’s Kombucha. He explained his belief that most “successful businesses come from a pure place” and stressed that brands should attempt to connect with consumers on a personal, intimate level.

One Bar is ready to pump up its sales. That’s what the company’s CEO Peter Burns and its backer, investment firm CAVU Ventures, believe. The two have spent the last nine months working towards a new look as part of the brand’s push into conventional grocers, and mass, convenience and club retailers.

When your company sells for millions just three years after its inception, you must have done something right. For Peter Rahal, RxBar co-founder, president and CEO, that success was directly tied to one thing: never thinking about selling his company.

While specialty baking ingredients and inclusions provider Parker Products may specialize in short-term production runs, the Riverside Company is betting on the business as a time-honored investment.

While some retailers are scaling back on stocking local brands, Kroger is going full force in the opposite direction, looking to up-and-coming, natural innovators for inspiration.

Plant-based burger company Beyond Meat announced yesterday that the A-list actor and environmentalist has invested in the company. Terms of the deal were not disclosed.

Ganeden president Michael Bush explained to NOSH why he decided to trust his gut with his decision to sell the leading probiotic company to Irish global nutrition and food conglomerate, Kerry.