News

Though the show may primarily be known as a launch platform for new products, dozens of brands took to the last ever Natural Products Expo East to highlight rebrands and packaging refreshes across existing products and formats. Check out this gallery to see the fresh new looks from brands including Rob’s Backstage Popcorn, Eat the Change, Tucson Foods and Cometeer.

Snack platform Second Nature Brands (SNB) has purchased nut brand Sahale Snacks from The J.M. Smucker Company.

If you’ve been waiting for a better-for-you sour candy, this may be your moment. A new wave of CPG brands have set their sights on capturing the nostalgia of sucking on a handful of Warheads.

Snacking trends were on full display at Natural Products Expo East 2023, along with a drive to open up new use occasions. Here’s a look at some of the recently launched snacks seen last week at the show.

Once Upon a Farm is looking beyond its roots in baby food by launching a new line of refrigerated oat bars – its first non-pouched product – in an effort to use snacking occasions to stay relevant as its young consumers age.

Rudi’s Mountain Bakery has set its sights the freezer aisle adding 12 new value-added products thanks, in part, to the brand’s new “idea man” and chief innovation officer Justin Gold.

Five years after launching its signature oat-based granola butter, Oat Haus has opened a new growth phase by leaving its 11,000 sq. ft. manufacturing facility in Philadelphia and moving into a 45,000 sq. ft. manufacturing and fulfillment facility in Cleveland.

Wellful, an omnichannel health and wellness company, is rebooting weight management company Jenny Craig as a direct-to-consumer meal platform.

In Expo East news: Happy Wolf brings refrigerated bars to U.S. retail; Mr Bing debuts smaller size to drive trial with perimeter placement; and Lil Gourmet moves toward category standard pack.