News

In this week’s notable new products roundup, Patagonia Provisions spices up its line of tinned fish products, Lenny & Larry’s introduces a protein-packed chocolate-covered wafer bar and Ruby Hibiscus Water collaborates with Bjorn Corn on a new snack.

Wilde Brands founder and CEO Jason Wright talks about broadening the product’s positioning through rebranding, maintaining investor buy-in amid changes and how it is currently strategizing growth in new channels.

Better-for-you Mexican food brand Tia Lupita has closed a $2.6 million funding round led by Santatera Capital and GBM Ventures to support product innovation and expansion into new markets. The entire round was raised by Mexican investment institutions.

Eat the Change (ETC) has brought in another $14 million in growth capital to fuel its quest of changing consumers’ eating habits by widening distribution of Just Ice Tea and further testing its Cosmic Chews snacks.

Daily Harvest founder and CEO Rachel Drori is stepping away from overseeing day-to-day operations at the frozen food company, turning the reins over to chief supply chain officer Ricky Silver.

Since the onset of the pandemic, a volatile economic climate has harshly impacted consumer-facing businesses’ ability to raise funding due to increased cost of capital and unpredictable product demand.

African foods brand Yolélé is splitting from its longtime supply and distribution partner Woodland Foods as it looks to expand its business to serve as both a CPG brand and an ingredient supplier.

Bob Burke, founder of Natural Products Consulting Group, and John Maggiore, founder of Maggiore Sales and Marketing, guide attendees on how to create effective trade spending and promotional plans. They also discuss the best methods for integrating these programs into company budgets and monitoring them for maximum sustained lift.

Every trip to the store consumers are faced with hundreds of choices and as a food brand, you only have a few seconds to make an impression. In this session Pulp & Wire founder Taja Dockendorf will share how her agency goes about developing branding for leading food companies and how you can utilize some of these strategies for your own food packaging, even before engaging an agency.

Your audience contains your consumers, both present and future. Here’s how to build it.