NOSH Bootcamp Winter 2021:Key Marketing Skills for an Audience-First Approach

Your audience contains your consumers, both present and future. Here’s how to build it.

Transcript

Ka [00:06] Hi, everyone. I am so excited to chat with you today about the importance of understanding your audience, um, and approaching your marketing with an audience-first approach. What does that even mean? You will find out shortly. My name is Kate Weidner. I am the co-founder and CEO of SRW Agency, um, an agency, uh, in Chicago and Denver that works exclusively with natural wellness and better for you brands. Um, our agency is called SRW, uh, it's named for our three founders, myself, My partners Brian Rowing and Charlie Stone, um, we call ourselves a ragtag bunch of hooligans. We are…

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