Dana Peck [00:04] Hi, my name is Dana Peck. I'm one of the co-founders and the CEO of Pilot R&D. Pilot R&D is a culinary innovation and product development company that works with brands across the food industry to craft the next generation of food and beverage products. Uh, we work with brands across the spectrum, from the earliest stage founders to the largest household names. Um, for the purpose of this presentation and talking about, uh, the product development process generally, we're gonna do it from the vantage point of the early stage founder, uh, the person who's just ready…