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BevNET & NOSH Boot Camp 2021: Thinking Like a Branding Agency

Every trip to the store consumers are faced with hundreds of choices and as a food brand, you only have a few seconds to make an impression. In this session Pulp & Wire founder Taja Dockendorf will share how her agency goes about developing branding for leading food companies and how you can utilize some of these strategies for your own food packaging, even before engaging an agency.

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