Demand Planning: Why it’s Crucial for Brands of All Sizes

Jun. 7, 2021 at 1:59 pm

As a small brand, it can be tempting to not invest in demand planning efforts at first. But, for many brands, that's often a mistake -- resulting in everything from out of stocks to lost ingredient costs. In this session, Shastri Mahedeo, CEO of Unioncrate (and a former beverage brand founder himself) shares why brands should not neglect this key part of their businesses.

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