Your label is your first opportunity to teach, persuade, and transform what you're selling from product to brand. Design and branding expert Kirk Visola of Mind the Font discusses the main elements of beverage branding and the trends that are carrying them forward.
Our panel of VC investors discusses what moves the needle for them, and how they expect brand partnerships to function.
In this session, Shastri Mahedeo, CEO of Unioncrate (and a former beverage brand founder himself) shares why brands should not neglect this key part of their businesses.
Seasoned CPG attorney Allison Roseman Hagey will take founders through some of the key legal touchpoints surrounding brand and product IP.
In this session Pulp & Wire founder Taja Dockendorf will share how her agency goes about developing branding for leading food companies and how you can utilize some of these strategies.
Operations expert Amy Usiak of JPG Resources explains the chief considerations that go into commercial recipe and process development, as well as the trade-offs that come with growth.