Simply Desserts Unveils New Protein Pudding & Gelatin Alternative at Expo West 2026

Simply Desserts, a leader in better-for-you dessert mixes, is continuing to innovate the dessert aisle with the launch of 3 flavors of Protein Pudding and Gelatin Alternative.

Known for re-inventing the instant pudding and jel category with healthy delicious zero sugar desserts, Simply Desserts delivers indulgent desserts designed to meet today's evolving consumer expectations. All products are sugar-free, gluten-free certified, non-GMO verified, and nut-free and are sold across retail, foodservice, online and wellness-focused channels.

New Product Launches at Expo West 2026 Booth #1684

At this year's show, Simply Desserts is introducing three new products designed to expand the brand's reach for retailers seeking better-for-you options across high-growth and other categories.

• Protein Pudding Mix: A creamy, indulgent instant pudding delivering 20g of protein, no added sugar, and classic dessert taste. Available in Chocolate, Vanilla, and Banana, the line responds to consumers' demand for protein in dessert and snack categories.
• New White Chocolate Pudding Mix: Expanding the brand's core pudding range, White Chocolate has already demonstrated strong online performance and now makes its Expo West debut, offering retailers an additional flavor within the established Simply Desserts line.
• Plant-Based Gelatin Alternative: A next-generation solution designed to deliver a true gel-like set without gelatin made from animals, offering a familiar taste and texture with a clean-label ingredient approach.

These innovations build on Simply Desserts' core pudding and jel mixes, reinforcing the brand's commitment to delivering classic results with cleaner ingredients.

Meeting the Needs of Retailers and Consumers

As shoppers continue to seek desserts that balance indulgence with simplicity and better ingredients, Simply Desserts offers retailers:

• Clean-label dessert mixes with Zero Sugar
• Familiar formats with modern functionality
• Broad dietary accessibility and strong cross-category appeal

Buyers, media, and industry professionals are invited to sample Simply Desserts' latest innovations at Booth #1684 during Natural Products Expo West.

"Consumers continue to look for desserts that fit their lifestyle and are delicious, without sacrificing taste," says Martin Pamensky, CEO of Simply Desserts. "Our new Protein Pudding and Gelatin Alternative reflect that demand while staying true to our commitment to use only clean ingredients."