Protein
Featured Protein Content
Protein Snacks: Saturated Trend or Hormonal Health Revolution? – Brightfield Group Q3 2025
With 35% of U.S. consumers actively seeking high-protein claims and 26% having bought a refrigerated protein or snack bar in the past three months, demand for protein snacks remains strong. Insiders can full the full report, curated especially for Nosh.
Junkless Is ‘Ready For Anything’ As It Platforms Into Protein
Two years since it was acquired by Mike Repole’s PE firm Impact Capital, JUNKLESS is expanding into a new category, protein bars.
Daring Foods Acquired by v2food With Ajinomoto Investment
Plant-based poultry producer Daring Foods has been acquired by Australian alt-protein company v2food, with backing by Ajinomoto Co, Inc. Financial terms of the transaction were not disclosed. Jeff Gendelman, CEO of Daring Foods, told Nosh the partnership will leverage the scale and frozen food expertise of Ajinomoto and the proprietary protein technology of v2food, bringing the brand into new protein formats and meal occasions across retail and foodservice channels.
Additional Content
BIGS Launches New High-Protein, GMO-Free Seed Snack
BIGS, Boulder-based maker of premium seed snacks, announces the addition of its Cracked Pepper Pumpkin Seeds.
Taking Vegan Cheese from Tolerable to Terrific, Kite Hill Takes $18 Million Investment
Kite Hill, which produces plant-based alternatives to dairy products, closed an $18 million investment today led by General Mills’ venture arm, 301 Inc, and CAVU Ventures, a partnership between Clayton Christopher, Rohan Oza and Brett Thomas. The brand, which is only three years old, produces yogurt, cream cheese, aged cheeses and cheese-filled ravioli, all made with almond milk.
Don Sebastiani & Sons’ New Nut Offering Hits Shelves Nationwide
Drawing on the family’s deep roots in the wine and food business, Don Sebastiani & Sons is expanding its expertise this April to a category complementary to its core wine business, specialty foods. The new offering – U Gottabee Nutz – features healthy, flavored, dry-roasted nuts made with natural ingredients.
Barney Butter to Release Probiotic and Fiber & Protein Almond Butters
Barney Butter is launching two new products with ingredients that build on the company’s longstanding focus on “better taste and better health.” Barney’s classic smooth almond butter will soon be available in two new varieties. One will feature added probiotics, while the other will be enriched with higher protein and fiber.
Naturally More Ships First Complete Line of Nut Butters Boosted with Probiotics
Naturally More® of Madera, Calif., is leveraging its growth in the nut butter segment by launching the industry’s first complete line of nut butters boosted with the natural wholesomeness of probiotics and flax.
Modern Table Meals Launches New Bean-Based Meal Kits and Pastas
Modern Table Meals, a line of delicious and nutritious meal kits created to help solve the “what’s for dinner?” dilemma, announced the launch of four new family-friendly products. The new offerings include Cheddar Broccoli Meal Kit, Creamy Mushroom Meal Kit, and two Bean Pastas – Lentil Rotini and Lentil Elbows.
TRUProteins Develops Nurish All-Natural Nutrition Powder
TRUProteins, the nutritional products company known for its NutraWhey and NutraPlant product lines, announced the launch of an all-natural nutrition powder named Nurish.
Meat Snacks Still Giving Food Industry Lots to Chew On
Over the past year, the meat-based snacking category has continued to grow with new innovations, new brands and lots of investments. While the meat may be, the category itself is far from dried up. In fact, it’s still smoking.
E-hydrate Announces the Launch of Protein On-the-Go ACTIVE in Target Stores Nationwide
E-hydrate announced the release of its new protein with joint health made available at Target stores nationwide starting the first week of April. Target is adding three new SKUs nationwide in its effort to expand E-hydrate’s footprint of ready to mix Protein On-the-Go products.
Explore Cuisine Launches New Pulse Pastas
Explore Cuisine, the first company to bring bean pastas to market, is launching new “Pulse Pastas”—the brand’s newest product line of pastas made from organic lentils and organic chickpeas. Made in Italy, Explore Cuisine’s Pulse Pastas are vegan, organic, gluten-free, high in protein and a good source of fiber