Nature Made & Avo Launch New Collab: From Supplements to SuperGreens Bowls

To celebrate the launch of its newest gut health innovation and help consumers incorporate more greens into their daily routines, Nature Made is bringing its newest gut health solution off the shelf and onto the plate in NYC. Bringing the benefits of greens to life, Nature Made is partnering with NYC-based salads and bowls chain, Avo for a first-of-its-kind culinary collaboration.

Together, they will debut a limited-time, chef-crafted SuperGreens Bowl inspired by Nature Made SuperGreens, a new powder and capsule line made with real vegetables plus 12 key nutrients and prebiotic fiber to support digestion, energy, immune, and whole-body wellness.

The limited-time offering will be available at all four New York Avo locations and online starting today, March 31st through June 30th, bringing a delicious, veggie-packed and gut-healthy collaboration to the menu. Avo’s fiber-rich SuperGreens Bowl will feature spinach, quinoa, roasted salmon, carrots, pumpkin seeds, and a signature broccoli-tomatillo element, finished with avocado green goddess dressing for a vibrant bowl that supports gut-health goals. The collaboration brings together functional nutrition with everyday dining, offering consumers a flavorful way to connect with the benefits of greens and gut health.

Additional partnership highlights include:

• 3-month in-store and digital activation at all Avo locations across NYC
• 3 in-store sampling events in Manhattan, where guests can receive complimentary Nature Made SuperGreens samples
• A co-branded recipe inspired by the collaboration available on NatureMade.com/avo
• Cross-brand storytelling showcasing how food and supplements can work together to support wellness routines

The campaign taps into rising consumer interest in digestive health and functional greens, while reflecting a broader cultural shift where supplements and food increasingly intersect. With Avo’s “feel good food” ethos and Nature Made’s 50+ year, science-backed credibility, the partnership offers a timely, cross-category solution to meet wellness consumers where they are.