Hoboken Farms Expands Nationwide, Securing Top Spot in the Marinara Aisle at Major Midwest Retailers

Hoboken, NJ — March 31, 2026 — Hoboken Farms®, recently named a top pick by The New York Times Wirecutter, is accelerating its national retail expansion as consumer demand for its bold-flavored, clean-label marinara sauce continues to grow. The brand has added distribution at key retailers including D’Agostino, Gristedes, and Rouses, as well as at retailers across the Midwest including Acme Fresh and Tony’s Finer Foods. The cult-favorite brand is gaining rapid traction for its uncompromising quality, nostalgic packaging, and belief that great food is built on intention and a genuine connection with consumers.

“As we kick off our 34th farm market season this spring in our home state of New Jersey, we are incredibly proud to see our pasta sauce being enjoyed by families nationwide. This expansion is due to the incredible retail partners who are putting Hoboken Farms in front of consumers seeking delicious, clean-label marinara with true farm market flavor,” said Brad Finkel, CEO and founder of Hoboken Farms. “Spring is planting season, and decades ago, we planted the seeds of a business that continues to grow and to be a wonderful addition to families’ everyday meals.”

Hoboken Farms is redefining the $3.9 billion U.S. pasta sauce category through its commitment to simple ingredients, exceptional flavor, and label transparency. Distinguished by nostalgic packaging and uncompromising quality, the lineup features five standout varieties: Marinara, Vodka Sauce, Basil Marinara, Low Sodium Marinara, and Butter & Calabrian Chili. The first Seed Oil-Free certified marinara brand, Hoboken Farms products feature up to six third-party certifications, including varieties that are certified Keto, Kosher, Gluten-Free, Non-GMO, Vegan, Cholesterol-Free, and Low Sodium.

In addition to newly added retailers, the brand is available on Amazon.com and at Acme, Central Market, Giant Food, Jewel, Kings, Kowalski’s, Pavilions, ShopRite, Stew Leonard’s, Stop & Shop, The Fresh Market, The Turnip Truck, Wegmans, and Whole Foods. With an MSRP of $8.99–$10.99, the brand is proving that premium quality, authentic storytelling, and real ingredients still resonate in a market dominated by legacy players.

As the category continues to grow, Hoboken Farms stands out as an independent brand with heart. What began over 30 years ago as a passion project by founder Brad Finkel has grown into a beloved farm market phenomenon. Today, Hoboken Farms is successfully scaling that grassroots following into prominent national distribution.

About Hoboken Farms
Since 1992, Hoboken Farms has participated in up to 800 local farm markets per year, where its standout pasta sauce quickly earned cult status. In 2023, the emerging brand became the only one in its category to successfully transition from farm stand to supermarket shelf, where more consumers can now find the famously clean-label, premium sauce at retailers nationwide.

Independently operated, the company remains committed to transparency, integrity, and the same community spirit that started it all. The first pasta sauce to feature Seed Oil-Free Certification, Hoboken Farms products are available at retailers nationwide, on Amazon, and at hobokenfarms.com. To learn more about why Hoboken Farms is “beyond awesome, it’s sauce-um™.”