Protein
Featured Protein Content
Can Beef Tallow Win The Bar Aisle? Prima Is Betting On It
Protein bar brand Prima is betting its grass-fed ingredient profile will win over conventional channel shoppers as it moves beyond natural.
Protein Snacks: Saturated Trend or Hormonal Health Revolution? – Brightfield Group Q3 2025
With 35% of U.S. consumers actively seeking high-protein claims and 26% having bought a refrigerated protein or snack bar in the past three months, demand for protein snacks remains strong. Insiders can full the full report, curated especially for Nosh.
Junkless Is ‘Ready For Anything’ As It Platforms Into Protein
Two years since it was acquired by Mike Repole’s PE firm Impact Capital, JUNKLESS is expanding into a new category, protein bars.
Additional Content
Munk Pack and Flapjacked Bulk Up Portfolios With Protein Cookies
The fruit-and-grain pouch leader, Munk Pack, is making its first foray into protein with a shelf stable prepackaged cookie. Meanwhile, Flapjacked, which has always focused on protein within its range of pancake and muffin lines, is positioning its cookie in the baking mix space.
2x Partners and General Mills Invest in No Cow Bar Maker D’s Naturals
Today 2x Consumer Products Growth Partners (2x Partners) and General Mills’ new business and venture arm 301 INC announced an investment in D’s Naturals, creators of the “No Cow” plant-based protein bars and Fluffbutter, a protein-infused nut butter.
Muscle Milk Maker Announces New Plant-Based Protein Platform
CytoSport is expanding its protein offerings this month with Evolve, a new complete line of protein powders, bars and ready-to-drink, shelf-stable shakes. The entire vegan-friendly platform, which contains no gluten, soy, or dairy ingredients, is made with non-GMO pea protein.
EVO Hemp Launches Line of U.S. Grown Hemp Products
The brand, known for its line of hemp-based bars, is expanding its portfolio to include a complete line of products made entirely with U.S.-grown hemp, a first for a food brand in the US, according to the company. The new products, which include hemp hearts, protein and seed oil, expands EVO’s retail presence outside of its hemp bars that are sold in over 3,000 retailers.
Bumble Bee Introduces Bold New Flavors and Protein Snacks
Bumble Bee Seafoods, North America’s premium seafood company, has introduced several new flavors to its Prime Fillet® line, Seasoned Tuna Pouches, and Snack on the Run! kits.
Almond Pro Steals Spotlight With Innovative Protein Powders Made Entirely From Almonds
The hot new company is launching a peanut butter chocolate flavor of its flagship almond protein powder, and all products are now available for wholesale distribution.
Oriya Organics Launches New Plant Protein
Oriya Organics, a family-owned a plant-based, superfood supplement maker, will be introducing an innovative new paleo vegan protein at this year’s Natural Products Expo West.
Kura Nutrition Names CEO
Kelli Rooney has been announced as chief executive officer of Kura Nutrition.
Ips Snacks Announces Launch of Ips Pop to Their Existing Line of Protein-Packed Snacks
Additional protein sources continue to top the list of consumer food demands. Ips Snacks, has met these demands head on by launching their newest addition to the Ips Snacks family, Ips Pop, the first and only protein popcorn on the market.
Don & Sons Expands “U GOTTABE NUTZ” Offerings
We’ve been very pleased at how this new product line has performed during its short time in the market,” said Donny Sebastiani, company president. “Demand at both the retail and consumer level convinced us to develop more offerings. When we notified our current retailers of our intentions, many of them opted to take them even without sampling them, which speaks well to the quality and consumer acceptance.”