Protein
Featured Protein Content
Whey Protein Supply Crunch Enters Next Phase
As food and beverage brands continue to push protein into new formats and eating occasions, demand for whey, one of the industry’s most widely used protein sources, has outpaced supply.
Indulgence, Reengineered: The Rise of Functional Desserts – Spate Q3 2026
The Q3 Functional Desserts report from Spate reveals growing interest in familiar favorites reimagined around protein, alternative ingredients, and evolving dietary needs. Some of the most intriguing signals are coming from unexpected combinations: high-protein brownies are up more than 400% year over year, while emerging takes on classic cheesecakes are posting triple-digit growth.
Protein Pints Thinks Outside The Carton, Launches Pops
Protein Pints launched a four-SKU line of ice cream pops today, expanding its potential shelf space in the frozen dessert section.
Additional Content
Conagra Investor Day Shows a Future of Snacks & Frozen Food
Conagra, America’s fourth-largest food company, revealed upcoming product innovations, homing in on healthy and sustainable solutions for snacking and mealtime.
Latin 2.0: Teasdale Launches Protein Enhanced Beans & Evolves Brands
Latin-inspired food manufacturer Teasdale Latin Foods, which says it had about $20 million in retail sales last year, is trying to rethink its offerings for the next generation of shoppers and bring more differentiation to a typically commodity-priced category.
New Formats Take Bite Out of Protein Bar Market
Protein is breaking free from the nutrition bar, which historically has been the most popular format for protein-supplemented CPG outside of powders. In this deep-dive, we explore why brands are interested in new protein snacking formats: bites, balls and everything in between.
Siren Snacks Raises $1M
A “protein bite” maker, Siren Snacks recently closed a $1 million convertible note, according to the company. The round was lead by Pear Ventures, a Palo Alto, California-based venture capital fund.
To Reel in Millennials, Safe Catch Raises $5 Million
Seafood brand Safe Catch hopes to bring millennials back to the canned seafood category and investors believe they can. Yesterday the brand announced a $5 million raise.
Whey 2 Be! Launches Cold-Pressed Whey Protein Cookies
Each Whey 2 Be! cookie delivers 20 grams of protein, and with straight-from-the-cookie-jar flavor, offers a sweet way to boost protein intake.
Our Little Rebellion Pumps Up Snacking Aisle With Protein Crisps Line
Our Little Rebellion™, a family of insanely delicious, non-GMO and gluten-free popped snacks that prove health and taste can coexist, debuted a new line of light and crispy protein-packed snacks, Protein Crisps, at Natural Products Expo West. Boasting 10 grams of plant-based protein per serving, the new Protein Crisps will be available in three addictively delicious, crowd-pleasing flavors: Wasabi Ginger with Honey, Hot Buffalo and Sweet & Smokey BBQ.
Wilde Hatches New Chicken Chips & Relaunches Bars
When it came time for meat snack company Wilde Brand to make the leap from its first product (a line of roasted, lean meat bars) co-founder and CEO Jason Wright wanted to take a different, crunchier path. At this year’s Expo West the brand will launch a unique chicken-based chip.
Munk Pack and Flapjacked Bulk Up Portfolios With Protein Cookies
The fruit-and-grain pouch leader, Munk Pack, is making its first foray into protein with a shelf stable prepackaged cookie. Meanwhile, Flapjacked, which has always focused on protein within its range of pancake and muffin lines, is positioning its cookie in the baking mix space.
2x Partners and General Mills Invest in No Cow Bar Maker D’s Naturals
Today 2x Consumer Products Growth Partners (2x Partners) and General Mills’ new business and venture arm 301 INC announced an investment in D’s Naturals, creators of the “No Cow” plant-based protein bars and Fluffbutter, a protein-infused nut butter.