Protein
Featured Protein Content
Protein Snacks: Saturated Trend or Hormonal Health Revolution? – Brightfield Group Q3 2025
With 35% of U.S. consumers actively seeking high-protein claims and 26% having bought a refrigerated protein or snack bar in the past three months, demand for protein snacks remains strong. Insiders can full the full report, curated especially for Nosh.
Junkless Is ‘Ready For Anything’ As It Platforms Into Protein
Two years since it was acquired by Mike Repole’s PE firm Impact Capital, JUNKLESS is expanding into a new category, protein bars.
Daring Foods Acquired by v2food With Ajinomoto Investment
Plant-based poultry producer Daring Foods has been acquired by Australian alt-protein company v2food, with backing by Ajinomoto Co, Inc. Financial terms of the transaction were not disclosed. Jeff Gendelman, CEO of Daring Foods, told Nosh the partnership will leverage the scale and frozen food expertise of Ajinomoto and the proprietary protein technology of v2food, bringing the brand into new protein formats and meal occasions across retail and foodservice channels.
Additional Content
Can Two Legacy Dairy Companies Make Cottage Cheese Cool?
Despite its long association with diet food, two legacy dairy brands think cottage cheese is ready for a comeback. To modernize the snack, they’re looking to non-traditional, savory flavors.
Conagra Investor Day Shows a Future of Snacks & Frozen Food
Conagra, America’s fourth-largest food company, revealed upcoming product innovations, homing in on healthy and sustainable solutions for snacking and mealtime.
Latin 2.0: Teasdale Launches Protein Enhanced Beans & Evolves Brands
Latin-inspired food manufacturer Teasdale Latin Foods, which says it had about $20 million in retail sales last year, is trying to rethink its offerings for the next generation of shoppers and bring more differentiation to a typically commodity-priced category.
New Formats Take Bite Out of Protein Bar Market
Protein is breaking free from the nutrition bar, which historically has been the most popular format for protein-supplemented CPG outside of powders. In this deep-dive, we explore why brands are interested in new protein snacking formats: bites, balls and everything in between.
Siren Snacks Raises $1M
A “protein bite” maker, Siren Snacks recently closed a $1 million convertible note, according to the company. The round was lead by Pear Ventures, a Palo Alto, California-based venture capital fund.
To Reel in Millennials, Safe Catch Raises $5 Million
Seafood brand Safe Catch hopes to bring millennials back to the canned seafood category and investors believe they can. Yesterday the brand announced a $5 million raise.
Whey 2 Be! Launches Cold-Pressed Whey Protein Cookies
Each Whey 2 Be! cookie delivers 20 grams of protein, and with straight-from-the-cookie-jar flavor, offers a sweet way to boost protein intake.
Our Little Rebellion Pumps Up Snacking Aisle With Protein Crisps Line
Our Little Rebellion™, a family of insanely delicious, non-GMO and gluten-free popped snacks that prove health and taste can coexist, debuted a new line of light and crispy protein-packed snacks, Protein Crisps, at Natural Products Expo West. Boasting 10 grams of plant-based protein per serving, the new Protein Crisps will be available in three addictively delicious, crowd-pleasing flavors: Wasabi Ginger with Honey, Hot Buffalo and Sweet & Smokey BBQ.
Wilde Hatches New Chicken Chips & Relaunches Bars
When it came time for meat snack company Wilde Brand to make the leap from its first product (a line of roasted, lean meat bars) co-founder and CEO Jason Wright wanted to take a different, crunchier path. At this year’s Expo West the brand will launch a unique chicken-based chip.
Munk Pack and Flapjacked Bulk Up Portfolios With Protein Cookies
The fruit-and-grain pouch leader, Munk Pack, is making its first foray into protein with a shelf stable prepackaged cookie. Meanwhile, Flapjacked, which has always focused on protein within its range of pancake and muffin lines, is positioning its cookie in the baking mix space.