Protein
Featured Protein Content
Whey Protein Supply Crunch Enters Next Phase
As food and beverage brands continue to push protein into new formats and eating occasions, demand for whey, one of the industry’s most widely used protein sources, has outpaced supply.
Indulgence, Reengineered: The Rise of Functional Desserts – Spate Q3 2026
The Q3 Functional Desserts report from Spate reveals growing interest in familiar favorites reimagined around protein, alternative ingredients, and evolving dietary needs. Some of the most intriguing signals are coming from unexpected combinations: high-protein brownies are up more than 400% year over year, while emerging takes on classic cheesecakes are posting triple-digit growth.
Protein Pints Thinks Outside The Carton, Launches Pops
Protein Pints launched a four-SKU line of ice cream pops today, expanding its potential shelf space in the frozen dessert section.
Additional Content
Flings Considers Full Portfolio Pivot With Protein-Packed Chocolate Bite Innovation
Protein snack maker Flings is expanding into bite-sized chocolate indulgences, as it sees margins shrink for its toaster pastry line.
Whey Supply Crunch Opens Door for Alternative Proteins
As whey protein costs remain elevated, some manufacturers are considering whether alternative protein sources or other recipe variations can fill the gap.
Review: Sky Is the Limit for Khloud Plus Protein Chips
The latest release from the snack maker does an impressive job of combining functional nutrition with flavors and textures that feel approachable and genuinely enjoyable.
Barebells Parent Company Merges With Manufacturing Partner
Barebells parent company, Vitamin Well Group, has merged with Belgium-based nutritional bar manufacturer EMPWR.
The Only Bean Hit With Class Action Over Protein Claims
The Only Bean is facing a proposed class action lawsuit, alleging the dry-roasted edamame snacks producer misled consumers by overstating the usable protein content of its products and failing to comply with federal labeling requirements.
Can Beef Tallow Win The Bar Aisle? Prima Is Betting On It
Protein bar brand Prima is betting its grass-fed ingredient profile will win over conventional channel shoppers as it moves beyond natural.
Protein Snacks: Saturated Trend or Hormonal Health Revolution? – Brightfield Group Q3 2025
With 35% of U.S. consumers actively seeking high-protein claims and 26% having bought a refrigerated protein or snack bar in the past three months, demand for protein snacks remains strong. Insiders can full the full report, curated especially for Nosh.
Junkless Is ‘Ready For Anything’ As It Platforms Into Protein
Two years since it was acquired by Mike Repole’s PE firm Impact Capital, JUNKLESS is expanding into a new category, protein bars.
Daring Foods Acquired by v2food With Ajinomoto Investment
Plant-based poultry producer Daring Foods has been acquired by Australian alt-protein company v2food, with backing by Ajinomoto Co, Inc. Financial terms of the transaction were not disclosed. Jeff Gendelman, CEO of Daring Foods, told Nosh the partnership will leverage the scale and frozen food expertise of Ajinomoto and the proprietary protein technology of v2food, bringing the brand into new protein formats and meal occasions across retail and foodservice channels.
Have We Reached Peak Protein Pasta? More Brands Muscle Into Category
Another day, another high-protein pasta. Egglife Foods today announced the launch of Power Pasta, a refrigerated fresh pasta formulated with eggs and no flour.