The Cumin Club Expands Retail Footprint with H-E-B Launch Across Texas

CHICAGO (May 14, 2026)  The Cumin Club, maker of chef-crafted, five-minute Indian meals, today announced its launch in H-E-B stores across Texas. Beginning in May, the better-for-you brand is rolling out in 140 locations after gaining early retail traction in Walmart and Sprouts. The H-E-B partnership brings The Cumin Clubs total retail presence to 1,200 stores.

The launch introduces five of The Cumin Clubs best-selling, pantry-friendly meals to H-E-B shoppers, including Palak Paneer, Paneer Tikka Masala, Dal Makhani, Dal Tadka, and Vegetable Korma. Designed for convenience without compromising authenticity, The Cumin Club products deliver bold, regional Indian flavors in minutes that appeal to both South Asian and mainstream audiences.

Texas represents an especially important market for us, not only because of its scale, but because of its vibrant and diverse food culture, said Harish Visweswaran, Co-Founder of The Cumin Club. We look forward to sharing the cuisines of India with H-E-B customers in an approachable, shelf-stable format that honors our heritage.

Founded by three friends from India, The Cumin Club makes its meals at the source using a proprietary freeze-drying method that preserves each recipes complex flavor profile, texture, and optimal nutrition. The Cumin Club exclusively makes vegetarian-friendly meals using regional techniques, traditional spices, and fresh produce sourced daily from local markets.

The expansion into H-E-B reflects growing consumer demand for globally inspired meals as well as increasing interest in Indian cuisine across the U.S. The retailers strong presence in Texas, which is home to one of the largest South Asian populations in the country, makes it a strategic partner for the brands continued omnichannel growth.

For the latest updates, follow The Cumin Club on Instagram at @the_cumin_club.

About The Cumin Club

Founded in 2019 by three friends from India, The Cumin Club is the authentic Indian meal brand that delivers restaurant-quality dishes in a five-minute, pantry-friendly format. The company uses a freeze-drying process that preserves every ounce of freshness, flavor, and nutrition without preservatives or excess sodium. Each regional recipe is thoughtfully crafted by expert chefs in India and approved by a local panel of taste testers to bring real Indian food to home kitchens across the United States and United Kingdom. Learn more at thecuminclub.com.