Bars
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Can Beef Tallow Win The Bar Aisle? Prima Is Betting On It
Protein bar brand Prima is betting its grass-fed ingredient profile will win over conventional channel shoppers as it moves beyond natural.
Protein Bar Brand David Closes $75M Series A, Buys Ingredient Supplier
Peter Rahal’s new protein bar brand David has closed a $75 million Series A round and taken a step towards vertical integration with the acquisition of Epogee, one of its ingredient suppliers. The new tranche of funding was led by Greenoaks, with participation from Valor Equity Partners.
Additional Content
Gluten Free Bar Rebrands to Focus on ‘Fun’
The brand’s revamped packaging, designed by Nucleus Maximus, features a colorful design with a hand-drawn bear. To start, the bear will only be featured on GFB’s bar line, rolling out to 9,000 stores this month.
Juice Press Makes Travel Play at NYC Airports
Juice Press’s Almond Cacao Energy Bar and Mint Chip Energy Bar are now available in LaGuardia, John F. Kennedy, and Newark Liberty International airports.
Pereg Launches New Line of Snack Bars
Pereg Snack Bars come in two varieties: Raw Bars, made only from raw ingredients, fruits, and nuts; and Quinoa Bars, made with quinoa, fruits, and nuts. Like all Pereg products, they are vegan, kosher certified, dairy and lactose-free, and all natural, with no additives or preservatives. They are also certified gluten-free and non-GMO.
Investors See Green with R.e.d.d.
Terms of the deal were not disclosed but an April 2016 filing with the Securities and Exchange Commission indicated the company had closed roughly $850,000 of a $1.5 million round. The Portland, Maine-based brand previously raised $1 million in Spring 2016.
Nutrition Bar Founders Hope to ‘Empact’ Lives of Women
Colorado-based Empact Bar was created six months ago by two married former lawyers turned fitness video and healthy snack creators, Melonie and Zeke DeRose. The women-focused and mission-driven protein bar company wants to not only fuel women throughout their day with nutrient-dense food, but also to empower women.
Perfect Bar CEO: ‘It’s Nice To Have Competitors To Add To The Set’
How the refrigerated bar category Perfect Bar pioneered is growing, despite supply chain challenges and shrinking shelf space.
Paleo Snack Brand Thrive Tribe Partners with Supplements Leader MegaFood
Thrive Tribe®, a snack brand part of the 1908 Brands family and MegaFood, a leader in the natural supplement industry, today announced a new partnership and product line – paleo snack bars fortified with nutrient booster powders.
EVO Hemp Launches Line of U.S. Grown Hemp Products
The brand, known for its line of hemp-based bars, is expanding its portfolio to include a complete line of products made entirely with U.S.-grown hemp, a first for a food brand in the US, according to the company. The new products, which include hemp hearts, protein and seed oil, expands EVO’s retail presence outside of its hemp bars that are sold in over 3,000 retailers.
Kellogg’s Special K Announces A New Way To Snack On The Go
The brand is expanding its line of portable snack options with its new Special K Nourish and Protein Snack Bites. The Special K Snack Bites are a poppable new take on the bars women already love, that make it easy to eat on-the-go, whether you snack a little or snack a lot.
SHANTI Bar Goes For Gold
In the last year, SHANTI has seen 300 percent growth, according to the company. It’s now sold in over 500 stores including Whole Foods Markets Florida region and Bed Bath & Beyond nationwide, and is adding more in the months to come. And with an official partnership with Team U.S.A. goalie, Hope Solo, it doesn’t look like they’ll be making any back passes in marketing efforts, either.