How the refrigerated bar category Perfect Bar pioneered is growing, despite supply chain challenges and shrinking shelf space.
Thrive Tribe®, a snack brand part of the 1908 Brands family and MegaFood, a leader in the natural supplement industry, today announced a new partnership and product line – paleo snack bars fortified with nutrient booster powders.
The brand, known for its line of hemp-based bars, is expanding its portfolio to include a complete line of products made entirely with U.S.-grown hemp, a first for a food brand in the US, according to the company. The new products, which include hemp hearts, protein and seed oil, expands EVO’s retail presence outside of its hemp bars that are sold in over 3,000 retailers.
The brand is expanding its line of portable snack options with its new Special K Nourish and Protein Snack Bites. The Special K Snack Bites are a poppable new take on the bars women already love, that make it easy to eat on-the-go, whether you snack a little or snack a lot.
In the last year, SHANTI has seen 300 percent growth, according to the company. It’s now sold in over 500 stores including Whole Foods Markets Florida region and Bed Bath & Beyond nationwide, and is adding more in the months to come. And with an official partnership with Team U.S.A. goalie, Hope Solo, it doesn’t look like they’ll be making any back passes in marketing efforts, either.
Bearded Brothers is excited to announce the re-launch of their original and nut-free line of energy bars.
The superfood brand Redd introduced their new Mint Chocolate bar last month at the Fancy Food Show in San Francisco. Mint Chocolate joins Peanut Butter, Oatmeal and the original Chocolate flavors in the Redd Bar lineup.
That’s it. announced the launch of its newest brand extension, That’s it. Veggie. The company’s new product line puts vegetables front and center, delivering all-natural, plant-based protein and fiber in an on-the-go bar format.
Mediterra has added two new Yogurt & Oat flavors: Lemon & Walnuts and Fig & Almonds.
At Project NOSH LA last week, a continuing theme was how brands can engage with millennials. Although this demographic is influencing purchasing decisions across categories, they also are more adept at filtering out marketing. Some companies create a millennial focused brand for monetary reasons. For Tom Bilyeu, the Co-Founder & President of Quest Nutrition, the reason was personal.