Bars
Mediterra Introduces Two New ‘Yogurt & Oat’ Nutrition Bars
Mediterra has added two new Yogurt & Oat flavors: Lemon & Walnuts and Fig & Almonds.
Quest Nutrition Founder Focuses on Value & Authenticity
At Project NOSH LA last week, a continuing theme was how brands can engage with millennials. Although this demographic is influencing purchasing decisions across categories, they also are more adept at filtering out marketing. Some companies create a millennial focused brand for monetary reasons. For Tom Bilyeu, the Co-Founder & President of Quest Nutrition, the reason was personal.
With Revamp, Bobo’s Looks to Reinvent the Bar Category
Now half a year into its new leadership, Bobo’s Oat Bars is making changes, trying to bring the fresh aura of the perimeter into the decidedly center store-bound nutrition bar category. A packaging redesign and strategy to pitch Bobo’s homemade feel as part of a “freshly baked” subcategory of the bar set are central elements of the idea.
All Grown Up: Baby and Mommy Brands Acquired
Starting a company is a bit like having a child. Months of gestation, a lot of painful tooth-gnashing to get it out into the world, and then nights of sleeplessness hoping you’re doing everything right. Milkmakers and Anchor Bar Two (two brands that are still in their youth, and coincidentally catering largely to the mommy market) recently announced that they’ve moved on to the next phase of their development via acquisition.
Amazing Grass Debuts New Brand Look for Entire Portfolio at Expo East
Amazing Grass™, the nation’s leading brand of plant-based, whole-food powdered supplements and nutrition bars, will showcase a fresh new brand look unifying its entire portfolio, including its flagship Green Superfood™, Ultra-Premium Raw Reserve, Protein Superfood™, Organic Wheat Grass, Kidz Superfood and Organic Superfood Bars at Natural Products Expo East in Baltimore, Md.
Health Warrior to Unveil Two New Mystery Flavors at Expo East 2016
Health Warrior, a food and movement brand that delivers nutrient-dense superfoods in convenient forms to power everything you do, will exhibit its newest Chia Bar and Superfood Protein Bar flavors at Natural Products Expo East at the Baltimore Convention Center.
Perfect Bar Launching Three New Flavors at Natural Products Expo East
Perfect Bar, LLC, the first to bring refrigerated, whole-food nutrition bars to the grocery category, will be sampling its three new flavor innovations at booth #837 at this year’s Natural Products Expo East, September 22-24 at the Baltimore Convention Center in Baltimore, MD.
Vega Launches New Plant-Based Vega Protein+ Snack Bar
Mid-day mayhem and morning madness don’t stand a chance. NEW Vega® Protein+ Snack Bar helps consumers be prepared with anytime nutrition to help make life’s little surprises more bearable, now available in stores across the United States.
Amazing Grass Debuts Two New Organic Superfood Bars & Fresh Brand Look
Amazing Grass, the nation’s leading brand of plant-based, whole-food powdered supplements and nutrition bars, today unveiled two new Organic Superfood Bars.
Two Moms Gives Birth to Soul Sprout
As competition ratchets up for many of the the niche brands founded in the early wave of natural products, the choice today is either innovate or become irrelevant. Such is the case with snack brand Two Moms in the Raw, which after 10 years is relaunching as Soul Sprout. It’s not just a new name, however: the brand also has new leadership team, new formulation and new goal of appealing to a more mainstream consumer.