Bars
Featured Bars Content
Can Beef Tallow Win The Bar Aisle? Prima Is Betting On It
Protein bar brand Prima is betting its grass-fed ingredient profile will win over conventional channel shoppers as it moves beyond natural.
Protein Bar Brand David Closes $75M Series A, Buys Ingredient Supplier
Peter Rahal’s new protein bar brand David has closed a $75 million Series A round and taken a step towards vertical integration with the acquisition of Epogee, one of its ingredient suppliers. The new tranche of funding was led by Greenoaks, with participation from Valor Equity Partners.
Additional Content
Bearded Brothers Re-Launches Line of Energy Bars
Bearded Brothers is excited to announce the re-launch of their original and nut-free line of energy bars.
Redd Launches Mint Chocolate Superfood Bar
The superfood brand Redd introduced their new Mint Chocolate bar last month at the Fancy Food Show in San Francisco. Mint Chocolate joins Peanut Butter, Oatmeal and the original Chocolate flavors in the Redd Bar lineup.
That’s it. Launches Veggie Bar
That’s it. announced the launch of its newest brand extension, That’s it. Veggie. The company’s new product line puts vegetables front and center, delivering all-natural, plant-based protein and fiber in an on-the-go bar format.
Mediterra Introduces Two New ‘Yogurt & Oat’ Nutrition Bars
Mediterra has added two new Yogurt & Oat flavors: Lemon & Walnuts and Fig & Almonds.
Quest Nutrition Founder Focuses on Value & Authenticity
At Project NOSH LA last week, a continuing theme was how brands can engage with millennials. Although this demographic is influencing purchasing decisions across categories, they also are more adept at filtering out marketing. Some companies create a millennial focused brand for monetary reasons. For Tom Bilyeu, the Co-Founder & President of Quest Nutrition, the reason was personal.
With Revamp, Bobo’s Looks to Reinvent the Bar Category
Now half a year into its new leadership, Bobo’s Oat Bars is making changes, trying to bring the fresh aura of the perimeter into the decidedly center store-bound nutrition bar category. A packaging redesign and strategy to pitch Bobo’s homemade feel as part of a “freshly baked” subcategory of the bar set are central elements of the idea.
All Grown Up: Baby and Mommy Brands Acquired
Starting a company is a bit like having a child. Months of gestation, a lot of painful tooth-gnashing to get it out into the world, and then nights of sleeplessness hoping you’re doing everything right. Milkmakers and Anchor Bar Two (two brands that are still in their youth, and coincidentally catering largely to the mommy market) recently announced that they’ve moved on to the next phase of their development via acquisition.
Amazing Grass Debuts New Brand Look for Entire Portfolio at Expo East
Amazing Grass™, the nation’s leading brand of plant-based, whole-food powdered supplements and nutrition bars, will showcase a fresh new brand look unifying its entire portfolio, including its flagship Green Superfood™, Ultra-Premium Raw Reserve, Protein Superfood™, Organic Wheat Grass, Kidz Superfood and Organic Superfood Bars at Natural Products Expo East in Baltimore, Md.
Health Warrior to Unveil Two New Mystery Flavors at Expo East 2016
Health Warrior, a food and movement brand that delivers nutrient-dense superfoods in convenient forms to power everything you do, will exhibit its newest Chia Bar and Superfood Protein Bar flavors at Natural Products Expo East at the Baltimore Convention Center.
Perfect Bar Launching Three New Flavors at Natural Products Expo East
Perfect Bar, LLC, the first to bring refrigerated, whole-food nutrition bars to the grocery category, will be sampling its three new flavor innovations at booth #837 at this year’s Natural Products Expo East, September 22-24 at the Baltimore Convention Center in Baltimore, MD.