Amazing Grass Debuts New Brand Look for Entire Portfolio at Expo East

Carol Ortenberg

NEWPORT BEACH, Calif.–Amazing Grass™, the nation’s leading brand of plant-based, whole-food powdered supplements and nutrition bars, will showcase a fresh new brand look unifying its entire portfolio, including its flagship Green Superfood™, Ultra-Premium Raw Reserve, Protein Superfood™, Organic Wheat Grass, Kidz Superfood and Organic Superfood Bars at Natural Products Expo East in Baltimore, Md. at booth #6430. The full portfolio rebrand comes hot on the heels of launching a complete overhaul of Amazing Grass’ Organic Superfood Bars, including two new flavors last month, plus the debut of Protein Superfood at Expo West earlier this year. The new look for Green Superfood, which begins hitting store shelves this October, highlights the clean, whole-food nutrition packed inside each product.


Inspired by Amazing Grass’ authentic farm-to-home promise, the new packaging showcases the real, high-quality ingredients that are crafted into each delicious blend. From alkalizing greens organically grown on its family farm in Kansas, to vibrant fruits, veggies and superfoods, each package visually reinforces the brand’s commitment to whole-food nutrition. The new packaging also features an updated logo with a sun rising from a green field, for an iconic look further unifying Amazing Grass’ farm roots.

“Our new design showcases our pledge to capturing the highest quality ingredients on earth and crafting them into delicious products that are simple and easy to enjoy. Featuring real ingredients on the outside, our new packaging offers a sophisticated and iconic brand block on-shelf and our communication clearly helps consumers understand the product, how it benefits them and how to use it,” said Todd Habermehl, co-founder of Amazing Grass. “Whether people are looking for products that help detoxify, naturally boost energy levels or support the immune system, we know our fans and new consumers will love our inviting new look and clean design, while enjoying the delicious flavors packed with greens and superfoods for a simple way to feel amazing every day.”

Amazing Grass’ full rebrand extends across each line of crowd-pleasing products including:

  • Green Superfood™ – a convenient way to consume the whole-food nutrition your body needs in a delicious powder that is simple to enjoy. Packed with organic greens, wholesome fruits, vegetables, nutrient-dense superfoods and digestive enzymes, Green Superfood provides natural energy, supports immunity, aids digestion and promotes detoxification. Simply add one scoop to water, juice, your favorite smoothie, or even bake it into a tasty recipe. Available in 11 delicious flavors and functions.
  • Protein Superfood™ – an all-in-one nutritional protein shake boasting 20g of complete plant-based protein from organic pea, chia, hemp and quinoa. Crafted with seven alkalizing greens and nine nutrient-dense fruits and veggies, this superfood combo promotes lean muscle, aids in digestion and provides nourishing energy. Protein Superfood delivers two full servings of fruits and veggies, is non-GMO, grain-free, dairy-free and paleo friendly. Available in three delicious flavors, including a fan favorite – Chocolate Peanut Butter.
  • Raw Reserve – from the green grasses of Kansas to the culinary coast of Maine, Raw Reserve is an ultra-premium offering combining an exquisite mix of greens from land, fresh water and sea. Packed with alkalizing greens, blue/green algae, sea and root vegetables, plus 25 billion probiotics proven to stimulate normal micro-flora in the gut, helping to aid in digestion. Experience the ultimate in daily nutrition and digestive health to help you feel amazing every day. Available in Original and Berry flavors.
  • Organic Superfood Bars – whole-food nutrition and protein bars, packed with seven alkalizing greens, wholesome fruits, veggies and nutrient-dense superfoods. A delicious and convenient way to get your greens on-the-go and up to 12g of protein.
  • Organic Wheat Grass – USDA Certified Organic whole-leaf wheatgrass, grown on the family farm in Kansas and harvested at peak nutrition. The most potent leafy green with 10 times more nutrition than traditional wheatgrass juice shots.
  • Kidz SuperFood® – a whole-food nutritional powerhouse created from a rainbow blend of organic greens, fruits and vegetables all in a single, delicious drink powder. With over 31 fruits and veggies, Outrageous Chocolate and Wild Berry flavors blend easily in milk, a favorite smoothie, or juice to give kids a variety of fruits and vegetables in each scoop.

Amazing Grass products are available nationwide at major natural food retailers, including Whole Foods Market, Vitamin Shoppe, Target, GNC, Sprouts, and online at, and more. For more information on Amazing Grass, its line of plant-based, whole-food powders and nutrition bars, please visit

About Amazing Grass: Amazing Grass was created in 2002 to help people connect health, nutrition and the environment to lead more active lives through organic, plant-based nutrition. For more than 50 years, its family farm in Kansas has perfected the growing, harvesting and dehydration of organic greens to ensure optimal nutrition. Today, the brand thoughtfully combines its alkalizing greens with the highest quality plant-based ingredients and superfoods sustainably sourced from around the world. All Amazing Grass products are plant-based, non-GMO, and made with real, whole-food ingredients. Amazing Grass is designed for people who conveniently want to get the recommended daily servings of fruits and vegetables, cleanse and detoxify, have digestive issues, and/or are vegan or consuming a vegetarian diet. Follow Amazing Grass via Facebook, Twitter, Instagram and Pinterest.

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