Carol Ortenberg
Carol is the Editor of NOSH, BevNet’s media property focusing on Natural, Healthy, Sustainable and Organic food products. Carol previously worked and consulted for several consumer goods companies, many within the food space. She also was on the marketing team for Whole Foods Market in the North Atlantic region. Prior to focusing on the food industry, Carol worked at several tech companies, including HubSpot, and served as a consumer researcher at AMP Agency. A graduate of Brandeis University in Journalism, Cultural Anthropology and Theater Arts, Carol is passionate about the food, agriculture and beverage industries.
Posts by Carol Ortenberg
Tyson Exits Beyond Meat, Will Launch Its Own Alt Protein Play
Tyson Ventures, the investment arm of meat producer Tyson Foods, is no longer an investor in Beyond Meat. Tyson told NOSH that it remains committed to offering alternative proteins and plans to launch its own products into the category.
Beyond Meat to Raise Up to $183M in IPO, Updates SEC Filings
The company initially announced its IPO in November 2018; over the past month it has submitted updated filings that provide more insight into the company’s sales and progress to date, as well as its plans for the future.
Mondelēz Invests In Hu Kitchen and Products
Just over a month after taking a stake in Uplift Foods, Mondelēz announced today its second investment in Hu Master Holdings, the parent company of both CPG brand Hu Products and fast-casual restaurant concept Hu Kitchen. Hu Chairman and Co-Founder Jason Karp told NOSH the investment will allow the emerging brand to scale and increase accessibility of its products.
Back to the Roots to Help Consumers Grow Hemp Superfoods
Back to the Roots this week announced the launch of its Organic Hemp Starter Grow Kit. The kit allows consumers to grow five hemp plants that can be used to produce hemp oil, hemp tea or hemp hearts.
Tessemae’s Moves into Center Store
Organic food producer Tessemae’s is ready to move on to the next stage — a warmer one. Today the brand announced it will begin selling shelf-stable products with the launch of Tessemae’s Pantry, a new line of salad dressings. The company is also reformulating its condiments line to be shelf-stable.
Lenny and Larry’s Proposes Updated Settlement
Protein snack producer Lenny and Larry’s has upped the cash reimbursement available to consumers in a settlement offer in order to conclude litigation around the product’s protein claims. The changes came after the U.S. Department of Justice’ Consumer Protection Branch urged a federal judge in Illinois to reject the company’s previous offer as too low.
Sans Crickets, Exo Founders Try to Revamp Cereal
Magic Spoon cereal co-founders Gabi Lewis and Greg Sewitz hope to do for cereal what Halo Top did for ice cream: revamp an “outdated” indulgence product type with engaging branding and a strong macronutrient profile. Magic Spoon will initially be sold online for roughly $10 a box, with a four-box minimum order.
Big Geyser Expands Hal’s New York into Snacks
Hal’s New York is moving beyond beverage. Last week the brand, which is backed by and distributed through New York DSD powerhouse Big Geyser, launched a line of bagged kettle chips and popcorn.
Still Appetite For Meat Snacks as 4505 Closes Funding Round
While the appetite for investment in meat snacks may be waning somewhat, investors are still hog wild for innovative brands in the category. Yesterday meat snack brand 4505 Meats announced the close of a round of funding led by Encore Capital, with investment firm CircleUp also taking part.
With BIGR Backing, RE Botanicals Wants to Make CBD Mainstream
Last year John Roulac, the former CEO and founder of superfood brand Nutiva, started a CBD business as a “hobby.” Now RE Botanicals is in 150 doors with commitment for another 850, has 10 employees and as of today, a backer with money. The company announced today the close of a $2 million round of funding, with $1 million of the investment from firm BIGR Ventures.
