Carol Ortenberg
Carol is the Editor of NOSH, BevNet’s media property focusing on Natural, Healthy, Sustainable and Organic food products. Carol previously worked and consulted for several consumer goods companies, many within the food space. She also was on the marketing team for Whole Foods Market in the North Atlantic region. Prior to focusing on the food industry, Carol worked at several tech companies, including HubSpot, and served as a consumer researcher at AMP Agency. A graduate of Brandeis University in Journalism, Cultural Anthropology and Theater Arts, Carol is passionate about the food, agriculture and beverage industries.
Posts by Carol Ortenberg
The Checkout: Kitchen United and Goldbelly Close Rounds, Kraft Launches Food Tech Fund
While the air might be cooling down, the market for investments and acquisitions is red hot this week. From a restauranteur investing in a new food marketplace to meal solutions for crossfitters, there was plenty capital deployed this week. Here’s the news you need to know from the week.
Post WFM, Truesdell Joins Almanac & Ramps Up Canopy Copacker
Less than a year after departing Whole Foods Market as its global director of local brands product innovation and development, Elly Truesdell has not one but two positions to add to her CV. In addition to serving as chief strategy officer to newly launched copacker Canopy Brands, as of this week Truesdale will act as a portfolio advisor to investment group Almanac Insights, which is run by David Barber.
Once Upon a Farm Closes $20M as CEO Foraker Says “Consumers are Ready”
Consumers are ready for fresh baby food offerings and it’s time to meet that need head on, believes Once Upon a Farm (OUAF) CEO John Foraker. To test this assertion, the chilled baby and child food brand is ready to “go big” thanks to a $20 million dollar investment announced yesterday. CAVU Venture Partners led the round, with S2G Ventures, Beechwood Capital and other earlier investors also taking part.
Hu Founder Shuts Down MultiBillion Dollar Fund to Focus on Health and Wellness
Jason Karp, CEO and founder of hedge fund Tourbillon Global Master Fund, announced earlier this week that he will be shutting down the multibillion dollar fund and returning roughly $1 billion dollars of capital to investors. His new focus, he told NOSH, will be focusing on health and wellness.
After Closing An Additional $8M, Chef’s Cut Adds Siggi’s Adlam as CEO
Soon after the close of another round of investment, meat snack brand Chef’s Cut announced today that former Siggi’s CEO Bart Adlam will assume the role of CEO.
Expo East 2018 Video: Editors’ Recap
In this video, NOSH editor Carol Ortenberg and BevNET assistant editor Martin Caballero explore some of the major themes and trends from Expo East 2018 across food and beverage, including the rise of sparkling teas, the plant-based category’s maturation, and some of the most innovative products from this year’s show.
ReGrained Raises Round To Create Super Line Extension
Ingredient producer and bar brand ReGrained announced the close of a $2.5 million round of funding to help propel the brand into its next phase of growth as an ingredient supplier. Family-owned product development firm Griffith Foods led the round with Barilla Group’s venture fund BLU1877 and Telluric Foods also taking part. Roughly $700,000 of the round was also raised from 700 contributors via an equity crowdfunding round on Indiegogo.
Yumble Raises $7M, Breaks Through Meal Kit Clutter
While the competitive meal kit market may see a lot of customer turnover, ecommerce kids meal solution Yumble believes it has a sticky solution — and investors do as well. The company announced today the close of a $7 million round of funding led by Sonoma Brands.
Country Archer Raises $10M to Pursue Mass and Convenience Markets
Country Archer is deepening its relationship with investor Monogram Capital. The meat snack brand announced this week that it has closed a $10 million round of funding from the investment group. The brand plans to use the capital to increase capacity at its production facility and continue to scale its growth.
With New Releases, Fishpeople Seeks to Redefine Seafood
Sustainable seafood brand Fishpeople is determined to reinvigorate the seafood department and hook consumers on the concept that seafood can be fun, fast and easy with the launch of two new products — including a fish jerky — at Natural Products Expo East.