As part of its strategy to reframe its frozen meal business to appeal to a wider array of shoppers as well as younger consumers, Nestle this week announced two new offerings in its Life Cuisine line featuring Banza chickpea pasta, part of an 11 SKU launch.

In this episode of Market Share, host Carol Ortenberg, the editor of NOSH, speaks with Scott Freidmann, CEO and co-founder of beverage and condiment brand Acid League. Having recently closed a multi-million dollar round of capital for the brand, in this discussion Friedmann shares how the company’s emphasis on innovation and design has played a role in its success.

This week online retailer Amazon announced the launch of its newest private label brand, Aplenty, which will focus on offering consumers better-for-you takes on center store categories.

Former juice brand Forager Project this week announced it would launch plant-based ice cream — the next step in the company’s goal to become a plant-based “creamery.”

Last week condiment and beverage brand Acid League announced it had closed $4.75 million in funding — capital the brand says will help it expand its omnichannel sales and marketing strategy as well as continue the company’s push into new categories.

Despite sustainability being a fairly standard aspiration for progressive food and beverage brands, there are times when the implementation of environmentally friendly measures can still be an arduous process. With the launch of the working group Band of Brands, Quinn Snacks founder and CEO Kristy Lewis hopes she can ease some of this burden and help food and beverage companies have a bigger impact on the supply chain.

After leaving its imprint in the pizza category, Caulipower is looking to grab cauliflower-curious consumers of another favorite food type: pasta. It’s the first salvo in what the company’s CEO said will be a year of innovation.

Looking to straddle the confection and nutritional bar categories, bar brand Mid-Day Squares announced this week the closing of a $4 million funding round that will allow the outspoken Canadian company to expand further into the U.S. market. The four-year-old company expects to have $10 million in revenue for 2021, its co-founders said.

Having already made the jump from operational consulting to investing, the principals behind Siddhi Capital this week filed with the United States Securities and Exchange Commission (SEC) to launch a proposed special purpose acquisition company (SPAC).

From pho to penne, this month during our Category Closeup: Product Showcase we’re exploring innovation and growth strategies for a group of rising noodle brands. Speaking with executives from brands producing shelf stable, fresh and frozen products, we’ll hear the views of the entrepreneurs who are currently shaping this broad set of categories.