The plant-based movement has resulted in the evolution of categories from burgers to baking mixes. Now chip brand Beanfields wants to ride the wave further afield into the snack set by launching a line of plant-based pork rind analogs called Cracklins.

Gathered Foods, the makers of Good Catch vegan seafood, announced yesterday that the alternative protein play had raised a series B round of $32.3 million, $10M of which was closed last year as a convertible note. The capital will be used to bring a new production facility online, which, in turn, will allow for international expansion of the Good Catch brand, food service opportunities and the opening of co-packing and R&D facilities for other food brands.

You can’t find a hotter buzzword than “plant-based” as a signifier for innovation in the meat and dairy categories — or in center store, as the following product launches indicate. Read on for three new traditional products that have been plantified.

What happens after you achieve the goal you’ve spent years chasing? In 2017 Peter Rahal sold his protein bar brand RXBAR. In 2019 he stepped down as CEO to be an advisor to the company and focus on his own projects. Now he’s busy investing in brands under his firm Litani and figuring out what his next play should be.

In the 1980s and 1990s, Ancient Harvest bordered on the revolutionary for its use of quinoa. But much changed and not only was quinoa no longer the exotic grain it once was but the pasta and grain categories shifted too, with gluten-free callouts no longer rare. But 2020 will kick off a “new era” for the brand, CEO John Becker believes, starting with a relaunch of the line, a reformulation of products and the acquisition of the Pamela’s line of gluten-free baked goods, pastas and mixes.

Chickpea brand Hippeas has always wanted to move beyond its initial line of puffs and become a “lifestyle” platform brand. Now the brand is taking its first steps in that direction; last week it launched a line of chickpea-based tortilla chips nationwide in retailer Whole Foods Market.

Confection brand Little Secrets is ready to give consumers their chocolate fix — while also fixing conventional candy offerings. The brand launches today a line of Cookie Bars (a Twix Bar alternative), a new almond butter flavor of its Crispy Wafers (which are similar to Kit Kats) and multipack bags of mini Crispy Wafers.

While other yogurt brands are looking to adjacent categories to see sales growth, Siggi’s still sees plenty of room for innovation within the set. It’s this strategy that is driving the skyr brand to launch three new products nationwide in January: plant-based skyr, kids’ pouches and nut butter enhanced yogurts.

Today PepsiCo announced its intent to acquire better-for-you snack producer BFY Brands — the maker of PopCorners snacks and co-packer of some PepsiCo snacks. Upon closing, BFY will roll into PepsiCo’s Frito-Lay North America division.

Hatching a new brand can take time. Such was the case for emerging brand Egglife, which entered stores this month after a three-year path to market. Backed by the family behind the country’s second largest egg producer, the company hopes to disrupt a tired category — wraps — and “snackify” the humble egg.