Mezete Brings the Bold Flavors of the Middle East Direct from Amman to IDDBA 2026 in Orlando, Fla., June 7–9; Booth 1300

Global demand for authentic international cuisine is booming—and Middle Eastern food is leading the way. Mezete, a Jordan-based brand transforming traditional recipes into convenient, clean-label products, is excited to showcase its preservative-free, plant-based lineup at the International Dairy Deli Bakery Association (IDDBA) Show, June 7–9, at the Orange County Convention Center, Orlando, Fla.

With a presence now in over 50 countries, Mezete’s U.S. expansion is fueled by growing consumer demand for bold, plant-based, preservative-free foods that are authentically flavorful and convenient to use. At IDDBA, Mezete will showcase its full range of ready-to-eat dips, sauces, soups, and stews—all made with natural ingredients and no added oils.

“Middle Eastern food is growing in popularity as U.S. consumers seek authentic flavors in both restaurant and home-cooked settings,” said Khaled Kasih, CEO of KASIH Foods, Mezete’s parent company.

“Middle Eastern cuisine is rich in flavor, culture, and nourishment. We’re proud to share authentic, ready-to-eat Middle Eastern foods crafted with care and integrity, just the way they’re made at home.”

What Makes Mezete Different?

• Mezete hummus is made with much higher levels of tahini vs. U.S.-made brands, which provides a velvety smooth texture that you only experience when making it at home or in an authentic Middle Eastern restaurant.
• Clean-label, real food: All products are Non-GMO Project Verified, vegan, halal, with many gluten-free options.
• No preservatives.
• No added oils: no cheap fillers or oils.

Recognized Across the Industry

MEZETE continues to earn attention from both media and industry leaders, including:

• 2026 Vegan Besties Award (World of Vegan, Expo West) for its “To Go” Classic Hummus
• “Best New Vegan Product” by VegNews
• Featured by Forbes as a trending global flavor brand
• SIAL Shanghai Innovation Award for its “ToGo” snacking range

Not Just Hummus!

While known for its signature hummus, Mezete will present a wide variety of Middle Eastern staples, including:

Dips:

• Classic Hummus
• Red Hot Chili Hummus
• Zesty Za’atar Hummus
• Baba Ghanouj
• Muhammara

Sauces:

• Classic Tahini
• Shatta (spicy chili sauce)
• Toum (Garlic Sauce)

Soups & Stews:

• Adas Soup (Spiced Lentil Soup)
• Freekeh Soup (Smoked Wheat Kernel)
• Mulukhiyeh Stew (Jute Mallow Greens + Herbs)
• Shakshouka Base Stew (Tomatoes + Herbs)

Convenient single-serve hummus & dip cups paired with breadsticks, available in bold and exciting flavors:

• Classic Hummus with Breadsticks
• Roasted Red Pepper with Breadsticks
• Zesty Za’atar with Breadsticks

Taste the Mezete Difference at IDDBA

Experience Mezete’s vibrant flavors with live tastings by Mezete’s on-site chef at Booth 1300.

On-site press interviews and appointments.

Media Contacts: Vicki Jakubovic, VICKIGJPR

BOOTH 1300 CONTACT: Mark Pataky

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About IDDBA:

IDDBA 2026 brings together today’s leaders and tomorrow’s innovators for the industry’s premier event dedicated to dairy, deli, bakery, and foodservice. Join more than 10,000 attendees and 1,000+ exhibiting companies to explore the latest products, trends, and fresh ideas to help grow your business. Network with influential industry leaders, gain valuable insights from experts, and experience the energy of a community driven by a shared passion for food. Designed for serious buyers, merchandisers, and executives, IDDBA 2026 is the once-a-year opportunity to make meaningful connections and stay ahead in a rapidly evolving industry.

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