SmartSweets Introduces Soft and Squishy Low-Sugar Foam Candy with New Dream Puffs

SmartSweets, a trailblazer in the better-for-you candy space and the original innovator of low-sugar candy, announced today the launch of Dream Puffs, a soft and squishy foam candy with 91% less sugar than traditional foam candy and an entirely new candy texture category for the brand.

The foamy, airy texture of Dream Puffs is a first for SmartSweets, though their promise of no artificial sweeteners, added sugars, sugar alcohols, or synthetic dyes delivers in the new format. With only 3g of sugar per bag, Dream Puffs are a delicious mix of creamy Strawberry Foam and Peach Foam flavors and come in three dreamy shapes: a rainbow, a fluffy cloud, and the iconic SmartSweets logo.

“We are so excited to launch our first-ever foam candy—and the first low-sugar foam candy with no sugar alcohols,” said Beth Ritchie, Sr. Marketing Director at SmartSweets. “The soft, foamy texture is unlike anything we’ve made before, and as foam candy continues to trend, we’re delivering the craveable texture consumers want with smooth, perfectly balanced flavors—without all the sugar.”

SmartSweets Dream Puffs are plant-based, have no artificial colors, flavors, or sweeteners, and boast 7g of fiber per bag. They’re available now at Whole Foods, Sprouts, and amazon.com, and will be available at Target this fall.

ABOUT SMARTSWEETS

Launched in 2016 from Tara Bosch’s home kitchen, SmartSweets innovates the delicious candy you know and love with up to 92 percent less sugar than traditional candy. SmartSweets’ pinky promise is delicious candy with no artificial sweeteners, added sugars, or sugar alcohols. SmartSweets products are available on Amazon or online at smartsweets.com and are sold in over 55,000 stores across the U.S. and Canada, including Costco, Target, Whole Foods, Walmart, Kroger, Albertsons, CVS, and more.