After striking success with natural pita chip company Stacy’s, sold to PepsiCo in 2006, Stacy Madison is jumping back in the CPG game, launching refrigerated bars into retail under new brand BeBold. At this year’s Natural Products Expo East trade show in Baltimore, Madison told NOSH reporter Beth Kaiserman that despite entering a crowded category, having superior ingredients can mean a bold future in bars.
While some industry leaders think this is a fleeting fad, others think it’s here for the long haul and are increasingly formulating with egg whites. They’re even taking it one step further by directly calling out the ingredient on their front labels.
The collision of seemingly complementary consumer preferences — the desire to cut sugar and the desire to have a “clean label” — has actually created a conundrum for nutrition bar makers, and they’re making tough strategic decisions regarding the use of sugar alcohols as a result.
Protein is breaking free from the nutrition bar, which historically has been the most popular format for protein-supplemented CPG outside of powders. In this deep-dive, we explore why brands are interested in new protein snacking formats: bites, balls and everything in between.
The brand’s revamped packaging, designed by Nucleus Maximus, features a colorful design with a hand-drawn bear. To start, the bear will only be featured on GFB’s bar line, rolling out to 9,000 stores this month.
Juice Press’s Almond Cacao Energy Bar and Mint Chip Energy Bar are now available in LaGuardia, John F. Kennedy, and Newark Liberty International airports.
Pereg Snack Bars come in two varieties: Raw Bars, made only from raw ingredients, fruits, and nuts; and Quinoa Bars, made with quinoa, fruits, and nuts. Like all Pereg products, they are vegan, kosher certified, dairy and lactose-free, and all natural, with no additives or preservatives. They are also certified gluten-free and non-GMO.
Terms of the deal were not disclosed but an April 2016 filing with the Securities and Exchange Commission indicated the company had closed roughly $850,000 of a $1.5 million round. The Portland, Maine-based brand previously raised $1 million in Spring 2016.
Colorado-based Empact Bar was created six months ago by two married former lawyers turned fitness video and healthy snack creators, Melonie and Zeke DeRose. The women-focused and mission-driven protein bar company wants to not only fuel women throughout their day with nutrient-dense food, but also to empower women.
How the refrigerated bar category Perfect Bar pioneered is growing, despite supply chain challenges and shrinking shelf space.