Nosh Live 2024 Replay: Become a Re-Founder

When Brad Charron became the “re-founder” and CEO of ALOHA, he saw “untapped enormous potential” in the distressed brand. Seven years later, the company is a profitable, employee-owned B Corporation with more than $100 million in sales.

“I love to compete, and I love to compete for something that’s worthwhile fighting for,” he said.

How did Charron help turn ALOHA around? In this video, he shares his journey of transforming a business on the brink of collapse into a thriving enterprise, with actionable insights and tactical takeaways.

“Be great at something first and then expand,” he said. “Get excited about your ideas, get excited about the future, innovate in your heart and execute with mental focus.”