As senior director at design and innovation firm IDEO, Meija Jacobs understands how brands work visually. But the journey toward building a brand, she said, begins with comprehending human needs — and by using the “superpower” of empathy to build products that matter. During a presentation at NOSH Live Winter 2019 in Santa Monica, Jacobs explained how IDEO uses design thinking to create “supercharged” brands.

With alternative rice brand RightRice, Keith Belling, the company’s founder and CEO (and snack brand Popchips’ co-founder and chairman) saw a fresh opportunity to shake up a center store staple. At NOSH Live Winter 2019, Belling shared tasty takeaways on moving from crunchy snacks to a better-for-you take on an ordinary pantry item — and seeing rapid first-year growth.

In a presentation at NOSH Live Winter 2019, Talia Halperin, head of brand management at BuzzFeed, explained how an online experiment became BuzzFeed’s Tasty — dubbed the “Internet’s favorite kitchen” — and evolved into a thriving e-commerce business as well.

In a presentation at NOSH Live Winter 2019, Abe Minkara, Founding Partner/CIO of investment firm Legacy Knight Multi Family Office (and former managing director at Mark Cuban Companies), explained how entrepreneurs should prepare to leverage investors.

In a session at NOSH Live Winter 2019 in Santa Monica, Bentley Hall, CEO of online grocery service Good Eggs, explained how a focus on quality took the platform to new heights — from near bankruptcy to a $50 million raise.

The word “wellness” is a buzzy term in the food industry, but what does it really mean? At NOSH Live Winter 2019, Elizabeth Stein, founder and CEO of Purely Elizabeth; Neda Daneshzadeh, co-founder and partner at Prelude Growth Partners; and Colleen Wachob, co-founder and co-CEO of mindbodygreen, explored the world of the wellness consumer.

In a presentation at NOSH Live Winter 2019, Jessica Lukas, research firm BDS Analytics’ SVP of commercial development, addressed the state of cannabis, “a major disruptor across the CPG industry, across every consumer product category,” she said, with edibles playing a major role.

In this presentation at NOSH Live Winter 2019, Junea Rocha, Brazi Bites’ co-founder and CMO, described the company’s five year-long “epic grind” — which eventually led to an appearance on Shark Tank and a big boost for the brand.

The future may be less sweet, but that doesn’t mean it’s any less fun. Ketogenic brand Know Brainer won the NOSH Live Winter 2019 Pitch Slam for MaxMallow, its new line of sugar-free, ketogenic marshmallows.

From starting unique, disruptive brands to navigating the process of securing investment, day one of NOSH Live Winter 2019, held today in Santa Monica, California, provided fresh perspectives from industry leaders on finding a successful route to market in a rapidly changing food industry.