Last week Rep. Anthony Brindisi (D-NY) and Rep. Roger Marshall (R-KS.) proposed the Real Marketing Edible Artificials Truthfully Act (Real MEAT Act) to Congress, which would establish strict guidelines against labeling alternative proteins as “meat.” Although the meat versus plant-based battle isn’t new, up until now, legal action on the matter has happened only at the state level — this is the first federal bill addressing the subject.
To feed the rising demand for plant-based foods, tofu pioneer House Foods America Corporation is increasing its production by 50%.
As part of a sprawling branding update, PeaTos this week debuted new packaging, a bolder design and new Crunchy Rings as it prepares to expand its distribution in the coming months.
The plant-based protein category shows no signs of slowing down, with more innovation and investment coming daily — and even making its way to baby food. In this week’s Checkout, two major CPG brands announced plant-based meat innovations, while another will dip its toes into plant-based seafood. And baby food maker Yumi is pairing with vegan fast-casual brand ByChloe to appeal to little palates.
Former dairy founder Tom Moffitt is following the herd toward plants — opening nondairy food processor Culture Fresh Foods in a facility formerly owned by Danone. The company announced the close of a $11 million round of funding yesterday.
During Tyson’s third quarter earnings call yesterday, the future of both meat and meat-free items was on the table, as the company reported strong sales in beef and pork and prepares to launch a new meatless chicken line, Raised & Rooted, into retail next month.
Plant-based brands fight labeling laws, find breakfast partnerships in this week’s Checkout.
Oatly is ready to offer shoppers more than just milk, general manager Mike Messersmith told NOSH. Over the next two months the oat milk company will launch a line of ice cream into several national retailers. In 2020 the company will also bring online its largest facility to-date and double its current manufacturing capacity.
Just in time for the Fourth of July, Upton’s Naturals and The Plant Based Food Association (PBFA) are asserting their own independence against the state of Mississippi with a lawsuit to push back against new labeling laws. “It’s just ridiculous,” Upton’s founder Daniel Staackmann said about the new Mississippi law. “Perhaps the city of Hamburg should sue the meat industry in the United States for using [that term]?”
The latest entrant to the bleed-like-meat substitute category, Conagra, sees a $30 billion opportunity in its Gardein brand, CEO Sean Connolly said during the company’s fourth quarter earnings call last week.