Kellogg’s Special K Announces A New Way To Snack On The Go

Press Release Feb. 17, 2017 at 1:53 PM

BATTLE CREEK– Whether it’s back-to-back meetings or an evening filled with after-school sports, Special K® knows it can be tough to find time to stop and take a break. That’s why the brand is expanding its line of portable snack options with its new Special K Nourish and Protein Snack Bites. The Special K Snack Bites are a poppable new take on the bars women already love, that make it easy to eat on-the-go, whether you snack a little or snack a lot.

Special K Nourish and Protein Snack Bites deliver real, satisfying ingredients you can see, like crunchy pistachios and almonds, quinoa and rich dark chocolate. Special K Protein Bites also pack in up to 9 grams of protein per serving. Packaged in a unique stand-up, resealable bag, these new snacks are easy to grab throughout the day.

“We continue to hear from women that they want more snack options that are portable but don’t sacrifice taste or nutrition,” said Matt Lindsay, senior director of brand marketing for Kellogg’s Wholesome Snacks. “That’s why we are so excited to introduce new Special K Nourish and Protein Snack Bites that are packed with wholesome ingredients women recognize and fit into their lifestyles.”

Special K Nourish and Protein Snack Bars and Bites are available in these delicious varieties:

Snack Bites

Special K Nourish Bites are available in savory Dark Chocolate Pistachio and sweet Blueberry Almond Quinoa flavors
Special K Protein Bites are available in creamy Peanut Butter Chocolate and chewy Caramel Nut flavors

Snack Bars – introducing new flavors

Special K added new chewy Caramel Almond Sea Salt and rich Chocolate Coconut Cashew flavors to its previous Nourish Snack Bar flavors of Cranberry Almond and Chocolate Almond
Special K Protein Snack Bars are now available in tangy Chocolate Cherry Nut and sweet and salty Caramel Pretzel Cashew flavors, in addition to the previous Fruit and Salted Nut and Chocolate Peanut Pecan flavors

Whether you snack a little or snack a lot, Special K’s new Nourish and Protein Snack Bars and Bites are a deliciously snackable option that checks all the boxes.

For more information about Special K’s new Nourish and Protein Snack Bars flavors and new Snack Bites varieties, please visit http://www.specialk.com.

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg’s®, Keebler®, Special K®, Pringles®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world’s leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.