Food Industry News, Insights, and Education for the CPG Community

Once confined to sports nutrition powders and gummies, creatine is pushing its way into the mainstream in new formats, as a growing number of health-conscious consumers recognize the functional ingredient’s benefits for everyday health.

While protein-packed breakfast items flooded the show floor at Natural Products Expo West, a quieter trend was hiding in plain sight: vegetables. A handful of brands at the show debuted morning staples – from pancakes to toaster pastries to oat bars – that sneak produce into the first meal of the day.

Indian food company Sach Foods showed off its new Indian-inspired frozen pizzas as well as a new paneer SKU that is crafted with A2 milk.

Kay Dudley, one-half of influencer duo Kay & Tay Official, has made her first foray into the packaged food world with the debut of lifestyle and nutrition brand HEYNU.

Morinaga & Co., the holding company of global confectionery manufacturer Morinaga, Inc., has entered into a definitive agreement to acquire My/Mochi Ice Cream for an undisclosed amount.

Target plans to open 300 new stores by 2035 as it unveils its first “food-forward” prototype in North Carolina.

Recently acquired Japanese-style condiment brand Bachan’s has partnered with two legacy companies with deep roots in Asian cuisine for a pair of special releases.

It’s Skinny has dropped its diet culture nomenclature in favor of a new convenience-forward positioning as it ramps up brick-and-mortar retail expansion.

This week, we’re hitting the proverbial pavement at Natural Products Expo West, waking up to a seriously savory breakfast, and getting our asses handed to us by a protein-fueled cow called David. Hey, what more could you ask for?

Chocolate bar maker Vine to Bar has repositioned its original products to better promote its gut health-friendly claims, including updated packaging and resulting in a major retail rollout.

B.T.R. Nation and Lil Bucks took to Natural Products Expo West to showcase better-for-you takes on the classic Rice Krispies Treats.

Globally-inspired frozen food and snack platform Saffron Road is showing off its mastery of taste profiles even further with the launch of Cross Roads.

Tart, tangy and unapologetically sour flavors abounded at Natural Products Expo West, where exhibiting companies leaned into puckery profiles and fermented twists across a number of categories.

South African plant-based nutrition brand Smul is adding four RTD functional drink lines and heat-and-eat meals to its portfolio.