Food Industry News, Insights, and Education for the CPG Community

Grocer Misfits Market is eating up the competition, announcing today it will acquire fellow e-commerce retailer Imperfect Foods. The deal will put the combined company on a path to hit $1 billion in sales and achieve profitability by 2024, a press release said.

DTC cookie brands, like virtually all other CPG brands, are still feeling the heat of the over-baked supply chain and inflation propelled by the lingering pandemic.

Meat companies are making blended meat and vegetable burgers and sausages catering to the flexitarian lifestyle but the success of the niche category depends a lot on how brands strategize their marketing to health and sustainability-minded consumers.

With Natural Products Expo East arriving Sept. 28 in Philadelphia, conference host New Hope Network has introduced a set of guidelines to improve the safety of attendees and create an atmosphere of respect at the event.

Chobani scuttled its public offering plans on Friday, citing “current market conditions.” The news comes over a year after it filed with the SEC and six months after announcing it would delay its public offering.

This week’s roundup of notable new products saw brands embracing seasonal fall flavors, creating better-for-you versions of classic desserts and crafting caribbean-inspired salad dressings.

Industry experts and plant-based meat leaders agree: achieving price parity with conventional proteins will be key to its success long term. But how, and when, will it get there?

Looking to drive consumer awareness for plant-based proteins, Impossible Foods introduced a new line of ready-to-heat, single-serve frozen entrees featuring a range of its plant-based meat ingredients including pork, chicken, meatballs and beef.

Two years after being acquired by Nestlé, prepared meal delivery company Freshly is expanding its food service business with FreshlyWell, a new B2B sales platform.

Through its new partnership with Fresh Thyme, New York-based cereal brand OffLimits had added 73 new doors, bringing its total nationwide door count to 150. The partnership marks the formerly direct-to-consumer brand’s first natural grocery chain placement.

With Taste Radio’s industry meetup in Austin just two weeks away, we’re excited to announce two featured interviews taking place at the event. Presented by Super Coffee and hosted at the company’s headquarters, the gathering will highlight conversations between Taste Radio host Ray Latif and Super Coffee co-founders Jimmy, Jake, and Jordan DeCicco, and Anna-Lena Kamenetzky, the founder and CEO of Touch Capital.

Amid what has been dubbed the “Utah Cookie Wars,” specialty cookie brand Crumbl has experienced growth in its direct-to-consumer sales. According to data from media company 2pm, Crumbl ranked 19 out of 700 DTC companies with an estimated revenue of $125,560,000 the week of August 29.

Upcycled CPG companies are innovating supply chains and scaling production in order to bring costs down so the niche sustainability trend can become more widely adopted and reach a larger market.

David Greenfeld, the founder and CEO of better-for-you frozen novelty and candy brand Dream Pops, spoke about the duality of marketing indulgent food made with healthier ingredients, leveraging the brand’s flagship popsicles as a springboard into shelf-stable products, why every CPG company needs to also be a “content company,” and why consistency is the most important aspect of Dream Pops’ social media strategy.