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How Jägermeister is carefully embracing a softer side of its iconic history, while maintaining its core identity; Shutthekaleup explains why authenticity and transparency are the keys to winning with influencers; Why the founders of acclaimed brand The Coconut Cult set out “to create a religion, essentially.” This episode is presented by Symrise Califormulations.

The Denver-based flour supplier announced earlier this month the launch of its new business unit, The Annex, which is a 15-person team dedicated to providing food companies and foodservice operators with “next” grains and plant-based ingredients. The goal for the “company within a company” is to establish itself as a thought leader and problem-solver in the grain market.

The ways brands catch the eye of consumers at Whole Foods Market is changing yet again as members of store level and regional marketing teams were reportedly laid off today in a series of conference calls.

In the video, shot at this year’s Natural Products Expo West, Justin Gold founder and director of mission at nut butter brand Justin’s, sat down with Project NOSH editor Carol Ortenberg to talk about the company’s product growth since the brand was acquired by CPG leader, Hormel.

From private supplier meetings and investment news to insights and advice coming out of the retail and ecommerce conference, ShopTalk, this issue of The Checkout takes a closer look at the news around the retail outlets themselves.

In the past month, the three co-founders of retailer Thrive Market have announced two platforms to improve the food system and the planet. After launching Thrive Market Ventures (TMV), an investment vehicle for better-for-you brands, earlier this month, the trio announced last week the creation of a philanthropic community called Alliance for Good (AFG).

With products ranging from fun to functional, here is the latest in natural food distribution news.

Young, emerging brands dominated the North Hall at Natural Products Expo West 2018 butt amidst the sea of new companies, there was a CPG giant: Unilever, which took its place among the early stage companies for the debut of a new, mission-driven, organic snack brand, Growing Roots.

New Barn, Inc., maker of a line of almond milks and almond-based ice cream alternatives, has raised $3.75 million in a Series A round led by New Food SPV, an investment company created to serve as a funding arm for the company.

Whether you are an entrepreneur looking to better understand how your retailers are faring in the online space or a retailer looking to up your digital game, here are four main takeaways about the state of U.S. digital grocery, according to L2 researchers.