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Elevator Talk: Nut Crumbs Reinvents Breadcrumbs for Healthy Comfort Foods

Our Elevator Talk pitch series showcases the up-and-coming food brands you need to know. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelf. You can catch this series on NOSH and Instagram TV, with new pitches shared every week.

Nut Crumbs are a gluten-free alternative to traditional bread crumbs that cater to individuals with health or dietary restrictions. Founder Susan Laughlin wanted health-conscious consumers to have a better-for-you way to enjoy classic breaded and fried comfort foods. The brand is currently sold online and in select retail locations, though they are looking to expand into big box retailers. With the help of a strategic partner, Laughlin aims to take the grassroots startup to a wider audience.


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