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How Barnana Co-Founder/CMO Nik Ingersöll makes ugly bananas look amazing; also featured: an exploration into the brain-boosting business of nootropic beverages and why CBD drink brands might find a friendly bill coming their way.

Despite having enjoyed rapid growth while under the auspices of CPG giant Campbell’s, breakfast brand The Soulfull Project announced this week that it would spin-off as a unique entity. The shift in ownership comes as Campbell’s refocuses on its core businesses.

Ingredient company Perfect Day believes that doing good and making money don’t have to be mutually exclusive. Now with the launch of its first product, Perfect Day plans to show how this model is possible. The company, which produces animal-free dairy products, announced last week a partnership with global ingredient firm ADM that aims to demonstrate the market potential of its technology through the launch of a milk-free whey protein.

The 10 largest U.S. food and beverage companies need to step up efforts to improve the nutritional content and accessibility of their highest-selling products, according to the first-ever U.S. Access to Nutrition Index.

To give consumers a boost in their kitchens, food brand BOU announced today the close of a $4 million dollar round of funding. An undisclosed family office invested $1.5 million, according to Jakobi, who also took part in the round himself.

Sometimes to see growth you need to add a little fertilizer. That’s the concept PepsiCo hopes to offer brands with the Nutrition Greenhouse. The soda and snack giant’s food and beverage accelerator yesterday announced the nine brands to join the program’s inaugural North American class. Each company will be given a $20,000 “no strings attached” grant and challenged to “demonstrate collaboration and measurable progress” in an “entrepreneurial fashion.”

Daily Harvest is breaking out of the cup. Last week the brand launched a new product line that strays from its core cup packaging and subscription model for the first time. The brand also opens a new interactive retail space this week. Founder and CEO Rachel Drori told NOSH that the new products were “co-created” with the brand’s customers.

This week a retailer decided to make it a little harder to get your sugar fix, while another may have had an interesting connection to the midterm elections. And in product news, Beyond Meat may see new competition in retail.

Although there are increasingly more and more new brands in the ice cream category, two leaders — Nestle and Unilever — own over one third of the market share. But leaders can fall if they don’t stay ahead of the curve. In response to these changing dynamics, last month Unilever launched Culture Republick, its first new ice cream brand in 16 years, with the aim of drawing in shoppers with an offering that incorporates both probiotics and purpose.

From Walmart embracing a vegan meat alternative to brands playing with trendy ingredients seeing new retail pickup, here are some of the newest wins in retail for brands.