Rebranding
Featured Rebranding Content
This Saves Lives Goes ‘All In’ On New Brand With A Fresh $4M
Kristen Bell’s snack brand, f.k.a. This Saves Lives, is now All In Foods. The company emerged with its new moniker this month alongside announcing a fresh, $4 million cash infusion.
From Kids To Families: Sunnie Refreshes Packaging Amid Retail Expansion
Sunnie is rolling out an updated look in preparation for expanding its retail footprint and launching another sweet addition to its portfolio this summer.
How Back To Nature Rebuilt With An ‘Insurgent Brand Mindset’
Back to Nature has reconstructed the basics of its operations while rebuilding its team and refining its approach to the better-for-you snack category two years after B&G Foods sold it to Barilla without a single team member.
Additional Content
Ips CEO on Rebranding: It’s Not A Change, But Evolution
In an effort to embrace customer feedback, Ips Snacks has launched a completely new look across both its high-protein chip and popcorn lines.
Watch: Companies Explain ‘Why I Chose to Rebrand’
Numerous companies including Nothin’ But, Grainful and The Jackfruit Company used Expo West as their own red carpet to highlight recent rebrands. While at the show, the NOSH team spoke with these companies to hear about their new looks and the motivations behind them.
Gluten Free Bar Rebrands to Focus on ‘Fun’
The brand’s revamped packaging, designed by Nucleus Maximus, features a colorful design with a hand-drawn bear. To start, the bear will only be featured on GFB’s bar line, rolling out to 9,000 stores this month.
‘Gutzy’ New Look and Plan for Energy Fruits
In 2014 entrepreneur David Istier founded Energy Fruits, a shelf-stable natural fruit and vegetable pouch. Three years later, the company has rebranded and more than doubled its distribution while focusing more directly on prebiotic-based gut health.
4 Brands Embrace Makeovers This Summer
Many showed off new-and-improved appearances during last month’s Summer Fancy Food Show in New York City. From package redesigns to complete rebrands, here are four companies that are touting new looks this summer.
Tessemae’s Enters Organic Produce Category with Fresh Look
A new brand refresh will kick off the company’s expansion into the organic produce market.
Hollandia Produce Makes Way For Pete’s Living Greens in Brand Relaunch
Hollandia Produce, the California-based company recognized by consumers for its Non-GMO Verified “living” lettuce and cress varieties under its organic and conventional lines, Grower Pete’s and Live Gourmet, is relaunching as one congruent new brand: Pete’s Living Greens.
Expo West Video: How Paul Nardone Painted His Way Out Of A Pop Corner
In this video from Natural Products Expo West, Nardone explains the delicate process of creating a brand around a known quantity like PopCorners and the steps other companies should consider when re-thinking the limitations of their own branded products. He also discusses the progress of Our Little Rebellion overall.
Willow Tree Unveils New Look
The new branding elements visually reinforce Willow Tree’s fresh, delicious, easy-to-prepare family meal solutions, and the simple, honest and premium ingredients used to make them.
Navitas Naturals Rebrands to Navitas Organics, Launches Superfood Essential Blends
Navitas Naturals®, The Superfood Company®, announces a company rebrand with the new name, Navitas Organics™, and tagline empowering people to Live Life Positive™ by focusing on everyday wellness. The rebrand signifies the company’s renewed commitment to offering consumers access to superfood solutions by sourcing organic, premium superfood ingredients and snacks.