Rebranding

The Pizza Cupcake has outgrown its original moniker as consumer demand has pushed the brand to expand into new use occasions and unveil a new, broader-reaching name this year at Natural Products Expo West.

Back to Nature has reconstructed the basics of its operations while rebuilding its team and refining its approach to the better-for-you snack category two years after B&G Foods sold it to Barilla without a single team member.

After 28 years on grocery store shelves, and ahead of expanding its product line later this year, BELA this week unveiled its first-ever brand refresh along with a revamped website that enables consumers to order directly from the company.

Now that The Coconut Cult has fully rolled out its refreshed packaging design, CEO Ari Raz talked with Nosh about positioning the plant-based yogurt for future success and how clear messaging is a big part of its growth strategy.

From butter boards and exotic flavors to premium $11 Les Pres Sales Sea Salt Camargue butter and refrigerated ghee sticks, there’s been plenty of buzz coming out of the solid cooking fats category.

Seaweed aquaculture company Atlantic Sea Farms (ASF) has unveiled a fresh new look across its retail and wholesale products, seeking to forge a stronger connection between its partner farmers and consumers.

Though the show may primarily be known as a launch platform for new products, dozens of brands took to the last ever Natural Products Expo East to highlight rebrands and packaging refreshes across existing products and formats. Check out this gallery to see the fresh new looks from brands including Rob’s Backstage Popcorn, Eat the Change, Tucson Foods and Cometeer.

The Coconut Collaborative is embracing its dark side. The European yogurt and dessert brand this month announced a relaunch as Bon Devil in the U.S.

This month, Evolve, Cytosport’s plant-based protein platform brand, will debut a new brand identity and reformulated products across its range, beginning with its core shake line. With dairy-based Muscle Milk experiencing double-digit sales declines, according to Nielsen data, Evolve is positioned to be Pepsi’s primary growth driver in plant-based protein, a space that includes players like OWYN, Koia, Orgain and Aloha.

Pretzel makers since the 1700s, the Spannuth family launched commercial bakery Unique Pretzel Bakery in 1921 and its store brand in 1964. The company is now rebranding to Unique Snacks, hoping to build out a larger salty snacks platform.