Rebranding
Featured Rebranding Content
Inside The New “Visual System” Powering Magic Spoon’s Packaging Redesign
Magic Spoon has overhauled its packaging design to better encapsulate its broader food portfolio which now spans cereal, puffed treats, oatmeal, granola and toaster pastries.
Back to Nature’s Brand Awareness Climbs 22% as Rebrand Fuels 3,000 Door Expansion
Back to Nature’s brand awareness, retail placements and, most important, sales have all significantly increased in the two years since the 60-year old natural food brand swapped its muted, earth toned look for a retro, neon, SoCal-inspired aesthetic.
Truly Indian’s Clean Label Push Meets Tariff Pressure
Truly Indian is working to find its footing as a provider of better-for-you Indian meals and appetizers. But the emerging business has found itself in the middle of an unexpected battle: the impact of tariffs.
Additional Content
Pip’s Drops Corn In Rebrand Name, Adds Avocado Oil
Pipcorn has rebranded to Pip’s Heirloom Snacks as it transitions its portfolio from seed oils to avocado oil.
Climax Foods Rebrands As Bettani Farms, Raises $6.5M
Alternative dairy ingredient provider Climax Foods has rebranded as Bettani Farms amid new leadership and a $6.5 million investment.
Marketing: Bachan’s Unveils Bold New Look; Archer Rolls Out First National Campaign
Japanese barbecue sauce brand Bachan’s has unveiled a refreshed visual identity and packaging design centered around its octopus mascot, Octo.
Marketing: Activia Brand Refresh Targets Gen Z, Milk Bar Teams With Premier Protein
Activia is getting a glow-up both inside and outside the cup, aimed at connecting with a new generation of consumers who are increasingly focused on gut health.
Beyond Drops ‘Meat’ From Name in Shift Toward Wider Plant-Based Platform
Beyond Meat, one of the most recognizable players in plant-based protein, is ditching the second half of its name to reframe itself from a meat alternative to a protein business.
Something Old, Something New: Lancaster Colony Rebrands as The Marzetti Company
Specialty foods producer Lancaster Colony Corporation has rebranded as The Marzetti Company in an effort to honor its history while entering its next chapter of growth.
This Saves Lives Goes ‘All In’ On New Brand With A Fresh $4M
Kristen Bell’s snack brand, f.k.a. This Saves Lives, is now All In Foods. The company emerged with its new moniker this month alongside announcing a fresh, $4 million cash infusion.
From Kids To Families: Sunnie Refreshes Packaging Amid Retail Expansion
Sunnie is rolling out an updated look in preparation for expanding its retail footprint and launching another sweet addition to its portfolio this summer.
Rebrand, Refresh: Beny Yogurt and Buldak Debut New Looks
Spring refreshes are in, and this is a combination you would never want to mix together. Here’s a look at two big image updates including one legacy Asian food player’s consumer awareness efforts and an entrepreneurial yogurt startup’s move to avoid growing confusion.
Expo West Rebrands: Unbun, Catalina Crunch, Seattle Chocolate & More
Though Expo West is a popular launch platform for new products, the show also serves as a sneak peek of companies’ rebrands and packaging refreshes for existing products and formats.