Rebranding
Featured Rebranding Content
Inside The New “Visual System” Powering Magic Spoon’s Packaging Redesign
Magic Spoon has overhauled its packaging design to better encapsulate its broader food portfolio which now spans cereal, puffed treats, oatmeal, granola and toaster pastries.
Back to Nature’s Brand Awareness Climbs 22% as Rebrand Fuels 3,000 Door Expansion
Back to Nature’s brand awareness, retail placements and, most important, sales have all significantly increased in the two years since the 60-year old natural food brand swapped its muted, earth toned look for a retro, neon, SoCal-inspired aesthetic.
Truly Indian’s Clean Label Push Meets Tariff Pressure
Truly Indian is working to find its footing as a provider of better-for-you Indian meals and appetizers. But the emerging business has found itself in the middle of an unexpected battle: the impact of tariffs.
Additional Content
Rebel Must Redesign Pints After $23.8M Van Leeuwen Loss
Van Leeuwen has been awarded $23.8 million in profits in a trade dress infringement case against ketogenic ice cream brand Rebel.
The Better Meat Co. Becomes BMC Ingredients, Signaling Bigger Play for Rhiza Mycelium
The Better Meat Co. announced today that it will begin doing business as BMC Ingredients to expand the market for its Rhiza mycelium ingredients into additional food categories.
‘You Deserve Sweetness’: Toto Targets Mass Appeal with Indulgence-forward Rebrand, Improved Formula
Amid a period of “explosive growth,” Toto Foods is evolving beyond its protein-centric messaging with a dessert-forward rebrand aimed at cementing its position as “an ooey, gooey cookie that wins on taste.”
Kaizen Repositions for Retail with Clearer Nutrition Messaging
Consumer interests have cycled through low-carb, high-protein and fiber-filled products during the nearly six years pantry staple brand Kaizen has been on the market. It has aligned itself with each new demand while its recipes remained the same.
It’s Skinny Rebrands to It’s That Simple
It’s Skinny has dropped its diet culture nomenclature in favor of a new convenience-forward positioning as it ramps up brick-and-mortar retail expansion.
Korkio Rebrands as Juicybite; Introduces Single-Serve, Fully Cooked Duck Breast
Single-serve, fully-cooked seasoned chicken breast purveyor Korkio has rebranded as Juicybite, a name intended to better appeal to mainstream consumers and communicate the brand’s positioning.
TRUFF’s Label Refresh Marks Next Phase of Retail Push
TRUFF is reimagining the packaging that fueled its early direct-to-consumer buzz as it pushes further into brick-and-mortar retail, unveiling today a new label focused on flavor differentiation and accessibility.
After a Century in Processing, Adams Group Pushes Marianne’s Into the Spotlight
Sibling duo Meg and Wayne Adams are working to usher in a new era for their family-owned food processing business with Marianne’s, a retail avocado oil and beef tallow brand launched under the leadership of their father decades ago.
Gigantic Charts Its Next Chapter with Updated Format, Branding
After battling record-high cocoa prices and the sudden closure of its largest customer, indulgent candy bar brand Gigantic has relaunched with a new look and format as it aims to redefine its position in the confectionery category.
Issei Sees Significant Sales Lift From ‘Transformative’ Packaging Refresh, Viral TikTok
In conjunction with its three-year anniversary, Issei is swapping its minimalist packaging design for a bold, colorful new look that has already led to a sales pick-up both online and in brick-and-mortar retail.