Rebranding
Featured Rebranding Content
Inside The New “Visual System” Powering Magic Spoon’s Packaging Redesign
Magic Spoon has overhauled its packaging design to better encapsulate its broader food portfolio which now spans cereal, puffed treats, oatmeal, granola and toaster pastries.
Back to Nature’s Brand Awareness Climbs 22% as Rebrand Fuels 3,000 Door Expansion
Back to Nature’s brand awareness, retail placements and, most important, sales have all significantly increased in the two years since the 60-year old natural food brand swapped its muted, earth toned look for a retro, neon, SoCal-inspired aesthetic.
Truly Indian’s Clean Label Push Meets Tariff Pressure
Truly Indian is working to find its footing as a provider of better-for-you Indian meals and appetizers. But the emerging business has found itself in the middle of an unexpected battle: the impact of tariffs.
Additional Content
Latin 2.0: Teasdale Launches Protein Enhanced Beans & Evolves Brands
Latin-inspired food manufacturer Teasdale Latin Foods, which says it had about $20 million in retail sales last year, is trying to rethink its offerings for the next generation of shoppers and bring more differentiation to a typically commodity-priced category.
Packaging Makeovers at the Summer Fancy Food Show
From a Brooklyn-based chocolate brand’s abstract and artful new packaging to a complete rebrand for the maker of a crispy cereal treat, here are some of the new looks the NOSH team saw from the floor.
Why 3 Companies Are Refreshing Their Looks
From a premium chip maker to a fig-filled cookie brand, here are some of the latest redesigns and rebrands in the natural snack set.
That’s It Doubles Down on Clean Label With Redesign
A month after the fruit bar maker was hit with a lawsuit centered around its clean label branding, the company is sporting a new look that more zealously embraces the same characteristics it was sued for.
Verb Re-Energizes With New Line and Rebrand
The caffeinated, green tea-based snack brand announced today that it has rebranded, revised its product line from bars to bites and has further built out it’s ordering system.
Under New Ownership, Hat Creek Provisions Rebrands to Barrel Creek
The Austin-based fermented vegetable maker announced last week that it will now be known as Barrel Creek Provisions and will sport a new look.
Ips CEO on Rebranding: It’s Not A Change, But Evolution
In an effort to embrace customer feedback, Ips Snacks has launched a completely new look across both its high-protein chip and popcorn lines.
Watch: Companies Explain ‘Why I Chose to Rebrand’
Numerous companies including Nothin’ But, Grainful and The Jackfruit Company used Expo West as their own red carpet to highlight recent rebrands. While at the show, the NOSH team spoke with these companies to hear about their new looks and the motivations behind them.
Gluten Free Bar Rebrands to Focus on ‘Fun’
The brand’s revamped packaging, designed by Nucleus Maximus, features a colorful design with a hand-drawn bear. To start, the bear will only be featured on GFB’s bar line, rolling out to 9,000 stores this month.
‘Gutzy’ New Look and Plan for Energy Fruits
In 2014 entrepreneur David Istier founded Energy Fruits, a shelf-stable natural fruit and vegetable pouch. Three years later, the company has rebranded and more than doubled its distribution while focusing more directly on prebiotic-based gut health.