Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Tava Life Launches Total Rebrand and Unveils as 4th & Heart for Spring 2016
Founder & Creator of Tava Life, Raquel Tavares Gunsagar, along with partner and co-founder Lillian Wunsch, are proud to announce the natural food brand Tava Life will be re-launching as Fourth & Heart.
Brand Refresh & Product Expansion Positions Dr. Praeger’s for Leadership, Growth
Korean flavors, trending mushrooms and heirloom ingredients lead new product introductions from Dr. Praeger’s, a 22-year old family owned company founded by two heart surgeons committed to making healthy eating delicious.
Mighty Leaf Tea Celebrates 20th Year with Brand Makeover
Mighty Leaf Tea – known for its unique blends of the highest grade, whole leaf teas, fruits, herbs and spices – is unveiling a new look as it celebrates its 20th anniversary. Beginning this June, the company is introducing a new pyramid pouch, new flavors, new certifications, and new branding
Ips Snacks Hires CEO & Selects New Agency of Record
Ips Snacks, a leading brand of protein-packed chips, has perfected its line of protein snacks and has enhanced the leadership team by naming a new CEO, Adam Kamenstein.
Bolthouse Farms, NFL Players & Chef’d Partner on Big Game Meal Kit
To help football fans kick-off their winning “Big Game Party in a Box”, featuring Bolthouse Farms® products, Chef’d and Minnesota Vikings Kyle Rudolph and Chad Greenway will deliver original recipes with fresh ingredients as part of two new Chef’d meal kits inspired by the star players’ favorite tailgate grub.
Edible Ventures Launches As Angel Fund for Food & Beverage Companies
2016 marks the official launch of Edible Ventures, the nation’s first angel group investing solely in high growth, ready-to-eat, ready-to-drink CPG companies. Project NOSH sat down with Edible Ventures’ Managing Director, Jeremy Halpern, to find out why there’s a need for this group, why the time is right for its launch and what the group is looking for in entrepreneurs and companies.
LouAna Pure Coconut Oil Partners with Carla Hall
LouAna® Pure Coconut Oil, the #1 seller of coconut oil by volume in America, has partnered with celebrity chef and cookbook author Carla Hall, to help home cooks make the switch to 100% Pure LouAna Coconut Oil.
La Mère Poulard, the Beloved French Biscuit, Launches in US With New Look
La Mère Poulard, the buttery, classic French biscuits are launching in the US with a new look. The biscuits are baked with only natural ingredients. With no preservatives or artificial additives, non-GMO and vegetarian, they will delight every palate.
From Honeycomb to Cereal Bowl: Cheerios’ One-Of-A-Kind Living Billboard Unveiled
Florida residents previewed Honey Nut Cheerios’ one-of-a-kind living billboard, to celebrate the classic cereal’s key ingredient –real honey. The three-story free-standing structure was home to more than 100,000 honeybees and the honey from the working hives was used to produce a limited number of exclusive boxes of Honey Nut Cheerios.
The Widening Scope of Sports Marketing
A look at recent food and beverage sports endorsement deals which reflect a greater expansion of the parameters of the “big four” sports leagues’ approach to marketing for the industry.