Marketing

Over the course of September (Organic Month) the Organic Trade Association engaged in a “Myth-Busting Month” social media festival. OTA and more than 100 member companies’ online celebration reached 15 million consumers throughout the campaign, garnering well over 200 million social media impressions on Facebook, Twitter, Pinterest, Instagram and LinkedIn.

Man Cave Craft Meats is moving from its tent at the Minneapolis Farmers Market to grocery stores across the country. In less than a year, the brand grew from zero to more than 500 stores, with even more aggressive rollout plans for the future.

New Brookside Fruit & Nut Bars, made with wholesome ingredients including whole roasted almonds, real fruit pieces and beloved Brookside dark chocolate, will be “popping up” at iconic events and locations in four U.S. cities this October.

GO VEGGIE® is a brand reinventing itself in an effort to broaden its appeal to health-conscious as well as special dietary consumers. Coming off the heels of several new product launches, GO VEGGIE unveils a fresh, new logo and packaging design across its product range, rolling out across stores now.

As part of its ongoing campaign to encourage people to “Reinvent Snacking,” The Laughing Cow cheese invited culinary and social media stars from Seattle, Chicago and New York to bring a new perspective to snacking by sharing their innovative tips and techniques.

Beyond Meat, which uses protein from plants to create products ranging from burgers and meatballs to chicken poppers, has struck partnership deals with elite athletes to promote the benefits of plant-based protein.

Formerly Nicole’s Nutty Goodness, the revised Nutty Goodness has launched a redesigned website, new logos, packaging and brand messaging. The all-natural fruit and nut snack, is also launching a new mission to “Take Back the Snack.”

Lundberg Family Farms, a national leader in organic rice and whole grain products, is rolling out new packaging for its popular line of Rice Chips across retailers nationwide this fall.

Wholesome!, the largest supplier of Fair Trade, Organic and Non-GMO sugars, agaves, stevia, molasses and honey in North America is bringing its new look, new products and a whimsical new brand campaign to Natural Products Expo East

Fork in the Road Foods announces the launch of Non-GMO Project Verified gourmet sausages and hot dogs exclusively at Whole Foods Market. The line includes six chicken and heirloom pork varieties.