Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Miss Jones Baking Co. Launches Organic Baking Mixes and Ready-to-Use Frostings Nationwide
Miss Jones Baking Co., a modern American baking brand and maker of the first-ever organic ready-to-use frostings and complementary organic baking mixes, today announced its nationwide launch.
Lynnae’s Gourmet Pickles Launches Re-branding Initiative
Family owned and operated gourmet pickle company, Lynnae’s Gourmet Pickles today announced that the company is renaming its line of gourmet pickles to Mrs. Pickles, symbolizing the brand’s commitment to its rich family history and tradition.
GLUKOS Signs Ironman Champions as Brand Ambassadors for Energy Foods Brand
The GLUKOS Company Inc., a natural performance energy foods brand that includes a line of gummies and bars, has bolstered its roster of brand ambassadors by signing Ironman World Champions Mary Beth Ellis, Liz Lyles and T.J. Tollakson.
Bolthouse President LaPorta Discusses Campbells-Fresh (C-Fresh) Division
Scott LaPorta, the new president and general manager at Campbell’s-owned Bolthouse Farms, offers insights into the $900 million juice and produce innovator’s new position within the larger company’s recently unveiled Campbells-Fresh (C-Fresh) division.