Marketing
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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
Sweets & Snacks: New Products From Ferrara, Stuffed Puffs, Welch’s & More
Continuing with our Sweets & Snacks Expo 2025 coverage, here’s a look at some of the hottest new treats that we spotted on the show floor this week, including Ferrara’s first foray into the freeze-dried candy space, Stuffed Puffs and Warheads’ takes on gummy clusters and Spritzal’s new shortbread flavor.
Forager Project Wants To Prove Naked, Plant-based Protein Isn’t Always ‘Rough’
Today, the plant-based dairy creamery is rolling out its latest innovation – an Unsweetened, plain Greek-style yogurt – as proof it is possible to balance high levels of plant-derived protein while maintaining a product’s palatability.
New Products: Bachan’s Teams Up with Karate Kid, Cheez-It Does Frozen Pizza
In this week’s notable new products roundup, Bachan’s kicks up the flavor with Karate Kid: Legends, Cheez-It dives into the frozen pizza space and Jeni’s Splendid Ice Creams embraces a more convenient form factor.
Marketing: Fresh Looks For Xochitl, Fly By Jing And Firehook
In this marketing roundup, Xochitl, Fly By Jing and Firehook Crackers refreshed their respective brand looks as a number of brands employed new activations and partnerships to build brand awareness.
Gopuff Goes Supersized Amidst Fears of Shortages
As consumers and companies become more fearful of looming economic challenges, Gopuff’s solution is to go big. The ecommerce grocery platform announced today a new multipack line of bulk products called GoXL, with over 300 items available for home delivery.
Why B-Sides Is Uncertain About Upcycled Labeling?
Upcycled puffed snack brand B-Sides launched in January, focusing on its health claims over a marketing too closely to a sustainability message.
New Products: Heyday Does Seasoned Beans, Actual Veggies Packs the Protein
In this week’s notable new products gallery, Heyday Canning grows its portfolio of premium pantry staples, Actual Veggies packs more protein into its chef-crafted veggie burgers, and Verve Coffee Roasters rocks out with the Grateful Dead.
New Products: Collabs from Tru Fru and Athenos, Plus Khloé Kardashian’s Protein Popcorn
In this week’s notable new products roundup, Tru Fru collaborates with Tarte Cosmetics on a limited-edition sweet treat, Khloé Kardashian steps into the packaged food space with Khloud protein popcorn, and Tillamook scoops into summer with two seasonal flavors.
People Moves: Campbell’s Exec Shift; Thrive’s New Merch
In this People Moves: Campbell’s makes two key growth-area promotions, Thrive adds muscle to merchandising team, Baldor name new president and more.
New Products: JELL-O Does Plant-Based, Pringles Collabs With Miller Lite
In this week’s roundup, JELL-O ventures into the plant-based dessert space, Sprinkles Chocolate takes inspiration from a classic campfire treat, and Pringles partners with Miller Lite.