Marketing
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Featured Marketing Content
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Lexington Bakes Readies Retail Growth With New Price, Pack Size and Protein
Lexington Bakes is rolling out a slightly smaller pack size (1.65 oz. versus 2 oz.) which has enabled the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
Additional Content
Tazzy Pivots From Candy To Cookies With Eyes On Bakery Set
Tazzy Candy has pivoted from its inaugural product type to a new 3-SKU line of Cookie Bites along with the yet-to-be launched second endeavor, with both debuting at the Summer Fancy Food Show this week.
Marketing: Vital Farms Whisks Up Ad Spot for ‘The Bear’; Hellmann’s Enters the Great Mayo Debate
Pasture-raised egg producer Vital Farms has cooked up a new sponsorship and custom ad spot for the fourth season of Disney and FX’s hit series “The Bear.”
New Products: Favalicious Does Pasta, B.T.R. Nation Teams With Blue Bottle, Heyday Soup-ifies Lasagna
From root beer-flavored barbecue sauce to dill pickle-flavored cheese shreds, this week’s new product innovations span all sides of the industry.
That’s it. Is Giving Out 10M Free Samples. What’s The ROI?
That’s it. has learned sampling is integral for its brand since it was “a bit ahead of its time with simplicity and transparent ingredients.” The brand now sells to over 82,000 retailers and strategic sampling is a core piece of that success.
New Products: Bulletproof Gets Enlightened, Fresh Gourmet Teams With Tajín
In this week’s notable new products roundup, Bulletproof grows its Enhanced Coffee lineup on the heels of its rebrand, Fresh Gourmet introduces new salad toppings in collaboration with Tajín and Sprinkles partners with Diamond Crystal Salt Co. and Maple Hill on a limited-edition cupcake. Prime Bar Supplement company Equip Foods unveiled a new protein bar… Read more »
CPG Week: UNFI SNAFU And Beckham’s Buzzy Business Bet
This week, the podcast team digs into the disruption caused by a cyberattack on wholesaler UNFI’s information technology systems last week. Next, the hosts discuss Taste Tomorrow Ventures’ first food investment and why sour candy is whetting investor appetites lately. Finally, the podcasters highlight a soccer star’s foray into the consumer packaged goods field and a beverage brand’s latest partnerships.
Coffee, But Make It Like Skoal: New Formats Chase Caffeine Consumers
From pouches to sprays to pastes, on-the-go caffeine consumers searching for portable alternatives to coffee or energy drinks have new formats to choose from.
This Saves Lives Goes ‘All In’ On New Brand With A Fresh $4M
Kristen Bell’s snack brand, f.k.a. This Saves Lives, is now All In Foods. The company emerged with its new moniker this month alongside announcing a fresh, $4 million cash infusion.
MOSH Introduces Vegan Protein Bar Collection: ‘Brain Health Nutrition Should Be for Everyone’
Brain health brand MOSH introduced its vegan protein bar collection today, seeking to capture consumers who were previously excluded from the cognitive nutrition space due to dietary restrictions.
Scoop of Innovation: Bubbies Ice Cream VP of Marketing Talks Portfolio Expansion
We sat down with Katie Cline, VP of Marketing at Bubbies Ice Cream, to learn more about the brand’s introduction of Mini Ice Cream Sandwich Cookies.