Marketing
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Featured Marketing Content
Marketing: Bachan’s Unveils Bold New Look; Archer Rolls Out First National Campaign
Japanese barbecue sauce brand Bachan’s has unveiled a refreshed visual identity and packaging design centered around its octopus mascot, Octo.
From Midwest Secret To Inc. 5000: How Toom Is Making Garlic Dip A Staple
Minnesota-based Lebanese garlic dip brand Toom has patiently worked to keep a low profile as it tinkered with its marketing and formulation, but is now expanding its retail presence.
Daily Briefing (Insiders Only): Quick Bites For Newtopia Now
The second annual Newtopia Now opens its exhibit halls today in Denver. Here’s a taste of what’s in store.
Additional Content
New Products: Lexington Bakes Goes Beyond Cookies and Brownies, Daily Harvest Bulks Up
In this week’s notable new products gallery, premium brownie maker Lexington Bakes ventures into the breakfast treat category, Magic Spoon makes its first foray into granola, and Daily Harvest bulks up its product portfolio with protein smoothies.
Nosh Live 2024 Replay: Lessons From The Rise of Regen Ag
Hear insight from ReGen Brands founder Anthony Corsaro on why he believes this movement is at an inflection point, the challenges it must overcome to succeed and how his new platform is taking on the task.
How The Real Cereal Co. Is Strategizing Around Simplicity
While the cereal category has undergone a transformation over the past few years, bringing novel ingredients, protein and keto-friendly creations into the set, some of those tenets are now washing away in favor of simplicity.
A Year In Review: Private Label Proliferates
Let’s take a look at the new private label entrants this past year, how the sector has performed and get a glimpse at how Big CPG is strategizing to stay competitive in the increasingly condensed market.
A Bite With… Fishwife Head of Sales Pierre Jamet
Fishwife head of sales Pierre Jamet explains how the brand has kept its early momentum, why saying “no” to some retailers is necessary and the role collaborations play in keeping consumers coming back.
Tosi Snacks Raises $15M Series B, Names New CEO
Tosi Snacks has installed its board chair Kevin Rutherford as CEO and raised a new tranche of funding to fuel new marketing campaigns in the coming year.
New Products: SNAX-Sational’s Spin on PB&J, Daily Harvest’s Take on Vodka Style Pasta
In this week’s notable new products roundup, SNAX-Sational takes inspiration from a classic lunchbox staple to create its newest popcorn flavor, Nourish unveils what it claims to be the first instant chia protein pudding, and Munk Pack introduces a new Probiotic Protein line.
Kodiak Co-Founder Brings Protein To Pretzels With Kindling Snacks
Cameron Smith jumped back into the CPG game this month, supported by a handful of his Kodiak colleagues, with the launch of protein pretzel brand Kindling Snacks.
New Products: Cedar’s Foods Goes Sweet, Snak Club Goes Spicy
In this week’s notable new products roundup, Cedar’s unveils a sweet new limited-edition flavor, Snak Club heats up its product portfolio in partnership with Tajin, and Alouette joins forces with Gopuff to deliver Emergen-Cheese kits to consumers’ doors.
Changing Habits Chop Into Thanksgiving Spending
Consumers may still have complaints about grocery prices, but they aren’t shying away from the shelves ahead of one of America’s largest food holidays, which is expected to drive a $2.1 billion boost in grocery sales this year.