Marketing

Sichuan spice slinger Fly By Jing introduced its first heat-free innovation this week, extending its hand-cut noodle line with a Classic Soy variety as it works to make the brand accessible to “an even broader community of eaters.”

Factor claims it has executed its largest menu overhaul as it works to elevate “science-backed nutrition” via more than 100 new weekly offerings designed to appeal to a variety of consumer demands.

Run clubs have increasingly become a prime opportunity to connect with consumers and gather valuable data to build deeper retail footprints.

In this week’s new products roundup, the duo behind Kevin’s Natural Foods ventures into the snack segment, Long Weekend gears up for chilly weather with a line of instant soups, and Tony’s Chocolonely pays homage to pralines with its latest flavor.

Japanese barbecue sauce brand Bachan’s has unveiled a refreshed visual identity and packaging design centered around its octopus mascot, Octo.

The Campbell’s Company expressed optimism in its portfolio after a 1% net sales increase in Q4 2025 and detailing growth opportunities behind its two core segments despite looming steel tariffs, import taxes and changing consumer behaviors.

Soy sauce is the latest target amid a center store revival. This month, Heydoh launched a 2-SKU line of single-origin, artisan soy sauces that bring an authentic, Taiwanese iteration of the popular Asian condiment to the U.S. market.

Minnesota-based Lebanese garlic dip brand Toom has patiently worked to keep a low profile as it tinkered with its marketing and formulation, but is now expanding its retail presence.

Mamala Organics debuted this past week with a 2-SKU line of pouched Support Snacks made with whole foods and a focus on providing essential nutrients for women during the postpartum period.

Agriculture outfit Fruitist is working to build what it believes could be the next big thing in fresh snacking with a focus on one single input: Jumbo blueberries.