Investment

Capital can come in many forms. At some stages, cold hard cash has its role, but some, entrepreneurs are looking to investors who can also bring social capital and strategic advice to their companies. Darren Rovell, a sports business reporter at ESPN, sought to meet that need when he brought together a group of 25 high net worth investors and family offices to make up his new investment group, Tastemaker Capital Partners.

Asking the average consumer how their fish gets into stores likely results in blank stares– and that’s only one of the issues facing the seafood industry. Many seafood companies are working to revamp the category’s product offerings to better reel in consumers. But Fishpeople CEO Ken Plasse said he thinks his seafood-focused CPG brand and supplier may be able to provide some extra bait with the company’s Tuesday announcement of a $12M round of funding.

Tuesday morning, ECRM announced the acquisition of tech company RangeMe, a software that allows buyers to discover new CPG products based on specific criteria.

In this NOSH Voices column, Jake Calaba, the Head of Institutional Business at CircleUp, examines recent M&A trends and asks the question, “What’s happening in consumer markets for investors and businesses?”

Asian-inspired food brand Nona Lim announced Monday the closing of a $3 million round of funding. Led by Harbinger Ventures, the round also included Echo Capital Group, Navama & Kouffman LCC, CircleUp and Cambridge Companies SPG as investors

GeeFree was founded in 2013 by partners Susan Hougui, a food consultant, and Steven Leyva, a baker. The duo baked the business from there, growing the company to about $500,000 in sales in its second year. Then in March 2017, Billy Procida, founder of the multi-billion dollar real estate investment group Procida Funding & Advisors, invested $1 million dollars for half the company. Now post investment, the company said it’s already seeing a tenfold increase in its month-to-month sales from March to May thanks in part to a new COO and a ramped-up marketing campaign.

Big strategics looked to both invest and acquire in the past two weeks, looking to a fund, a coffee company, and a delivery platform for revenue expansion. Here’s a look at the deals:

A list compiled by market research firm CB Insights of the 15 most well-funded venture capital-backed food and beverage startups reveals the increasing value placed on brands that are offering healthier choices and disrupting established categories like meat and dairy and innovating with plant-based offerings.

At the 2017 Sweets and Snacks Expo this week in Chicago, Illinois legume-based snacking brand HIPPEAS booth was pulsing with excitement – both due to the brand’s popularity in retail, but also thanks to the announcement that Strand Equity Partners and Academy Award-winning actor Leonardo DiCaprio have joined as investors.

Last week, plant-based snack brand Peeled Snacks announced the close of a round of fundraising led by Seurat Capital. Investment bank Whipstitch Capital served as an advisor to Peeled for the deal.