Food Industry News, Insights, and Education for the CPG Community

The hallowed halls of Natural Products Expo West 2025 all officially open today in Anaheim, Calif. Our coverage of the event kicks off with the latest from Harken Sweets, Rustic Bakery, Seattle Chocolate, Bubbies Ice Cream and RedBud Brands.

At Natural Products Expo West, exhibitors are slated to unveil a spate of new snacks spanning protein bars, cookies, potato chips, chocolate and more. Here’s a taste of the latest launches on display throughout the trade show floor.

The annual Natural Products Expo West trade show happens this week and the podcast team gathers to discuss what they are looking out for at this year’s show.

To help you prepare for a full week of firsts and to best tackle the show fueled by new food and beverage discoveries, we’ve gathered up some insight on five first-time exhibitors to check out.

A slow and steady growth strategy is Dress It Up Dressing’s secret sauce as it works to capture the “sleepy” salad dressing category, said founder and CEO Sophia Maroon.

Supergut has a new CEO, former Vital Proteins CEO Tracey Warner Halama, as founder Marc Washington moves into an executive chairman role. The company also closed a new investment round led by Full Frame Growth Partners.

Launching at Expo West this week is Wild Fox Foods, a new seed oil-free snack brand from the founders of Kevin’s Natural Foods.

Presence Marketing, a natural products brokerage firm that grew out of its Chicagoland founding in 1990 to become the largest independent sales and marketing organization in its channel, has been bought by PLTFRM, a multi-channel sales, marketing, and investment company.

A decade ago, direct-to-consumer meal kit subscription services like Blue Apron and HelloFresh had blanketed the market with a strong pitch to consumers centering on convenience, wellness and quality ready-to-cook food they could have shipped to their doorsteps. During the pandemic, many of these brands saw big lifts and even bigger valuations as consumers stuck at home decided to try their hand at home cooking.

In this week’s notable new products roundup, Gopuff teams up with Tom Brady to launch a line of vegan fruit snacks, GoodPop uses the force with Lucasfilm, and McCain Foods seeks to drive consumer awareness around regenerative farming.

Bone broth innovator Kettle & Fire secured a $43 million secondary buyout led by Colter Ventures, the company announced today, marking the start of a new strategic partnership to help fuel the brand’s next stage of growth.

We’re excited to announce that the Nosh Notables 2025 awards will be returning this July, and we want to hear who you’d pick! These annual awards recognize the individuals who are driving change, innovation, and growth across the packaged food industry. If you know someone who is making a significant impact—whether through leadership, collaboration, or support for the industry—this is their chance to be recognized.

Back to Nature has reconstructed the basics of its operations while rebuilding its team and refining its approach to the better-for-you snack category two years after B&G Foods sold it to Barilla without a single team member.

The CPG Week team discusses the launch of a new soda line from sparkling water maker Spindrift just a month after its sale to a private equity group. Then, the group digs into the details of Celsius Holdings’ $1.8 billion acquisition of competitor Alani Nu and examines how the deal could impact distribution in the energy drink category as well as what the sale spells for prior owner (and PRIME maker) Congo Brands.