Kettle & Fire Unlocks ‘One Of The Most Important Steps’ With New Facility

Bone broth brand Kettle & Fire opened its first manufacturing facility this week on the heels of recent financing. The opening of KettleWorks in Lancaster, Pa., enables the Austin, Texas-based company to unlock significant operational efficiencies and maintain its high standards for quality and transparency.

“Self-manufacturing is one of the most important steps an emerging brand can take to ensure consistent service for its customers and improve its ability to partner with retailers, distributors, and other partners. By opening KettleWorks, we unlock significant capabilities which will enable us to deliver higher service levels and quality,” said Kettle & Fire CEO Brian Hack in a press release.

Founded in 2014, Kettle & Fire produces a range of boxed bone broths and soups that are sold in 22,000 stores nationwide and online.

At the 167,000 sq. ft. plant, bone broth concentrate will be made using grass-fed and grass-finished, free-range or pasture-raised bones and a slow-simmering process that increases the nutrient density of the finished product, according to the company.

In February, Kettle & Fire announced a $43 million secondary buyout led by strategic partner Colter Ventures to fuel its next stage of growth. Plans for the financing included growing the brand’s retail footprint, new product development and investments into its supply chain.

The brand previously raised money in 2018 with two investments led by CAVU Venture Partners with participation from Rocanà Ventures.

“In the decade since we first introduced Kettle & Fire, we’ve seen exciting changes in the bone broth and broth category. More than ever, consumers are taking their health into their own hands and looking for options they can trust to be part of that journey,” said co-founder Justin Mares in a statement.

The U.S. bone broth market exceeded $300 million in 2024 and is poised to double in the next few years, per SPINS data cited by the company. Kettle & Fire is aiming to position itself as the leader of the space, with competition coming from brands such as Brodo and Bare Bones, as well as larger conglomerates like Campbell’s Pacific Foods.