New Products: Perfect Snacks Does Oat Protein Bars, Firehook Teams with Grillo’s

In this week’s notable new products roundup, Perfect Snacks introduces its first oat-based protein bar, Barnana co-founder Matt Clifford returns with a new clean-label cereal brand, and Firehook teams up with Grillo’s Pickles.

JANGIN

James Beard Award winner Nadia Cho and three-Michelin-starred chef Mingoo Kang have teamed up to launch House of Jangin, an artisan Korean sauce brand. The debut collection, JANGIN, includes Gochujang finishing sauce and BBQ Gochujang cooking sauce. The products are available for pre-order on the brand’s website as a duo for $40. Learn more by visiting houseofjangin.com.

Afia

Mediterranean food company Afia has debuted a trio of clean-ingredient meals built around halal chicken: Lemon Potato Chicken, Harissa Honey Chicken and Garlic Sumac Chicken. The no-prep frozen meals are ready in as little as four minutes and are now available nationwide at Whole Foods Market, as well as Winn-Dixie and New Seasons Market. More information is available at afiafoods.com.

Perfect Bar

Perfect Bar expanded its fresh-from-the-fridge lineup with the introduction of Oaties, its first oat-based protein bar. Available in two flavors – Oatmeal Cookie Dough and Brownie Batter – the new snack features 8 grams of protein and over 20 superfoods. Perfect Bar Oaties are currently available at Target and Whole Foods Market and on Amazon. For more information, visit perfectsnacks.com.

Backflip

Matt Clifford is back with Backflip. The Barnana co-founder is now a “cereal” entrepreneur, launching the lower-sugar, seed oil-free, nostalgia-inspired cereal brand with YouTuber Ben Azelart and entrepreneur Shaun Neff. Backflip’s debut lineup includes Chocolate Sundae, Strawberry Milkshake, Fruit Galaxy and Cinnamon Magic flavors, all of which are available at Target stores nationwide. Learn more by visiting backflipbreakfast.com.

JusRol

Refrigerated dough brand JusRol has debuted Puff Pastry Turnover Kits, available in Apple and Blueberry flavors. Each kit includes four puff pastry dough squares, real fruit filling and icing. JusRol Puff Pastry Apple Turnover Kits are available in 1,800 Walmart stores nationwide, while the Blueberry flavor is available in 1,400 Walmart stores. Each kit has a suggested retail price of $4.67. More information is available at jusrol.com.

Clio

Clio has dropped its newest product line: Drizzled Greek Yogurt Bars. Available in three flavors – Strawberry Dream, Raspberry Cotton Candy and Strawberry Banana Milkshake – the new offerings are made with real fruit and topped with a chocolate drizzle. Each bar delivers 5 grams of protein. Select flavors are available at Target, Sam’s Club, Walmart, Whole Foods Market and Stop & Shop. For more information, visit cliosnacks.com.

Firehook x Grillo’s

Firehook has teamed up with Grillo’s to launch its limited-time Dill Pickle Crackers. The LTO will begin rolling out to select national and independent retailers beginning this month. Learn more by visiting firehook.com.

(Not So) Boring Rice

Izzy Sarrafzadeh, a former international brand lead at Dr. Squatch, has introduced (Not So) Boring Rice to meet the needs of the modern consumer. The debut lineup includes White Rice (premium calrose rice) and Brown Rice (sprouted brown calrose rice). Both SKUs are available on the brand’s website for $29.99 per 3-pack of 32 oz. bags. More information is available at notsoboring.co.

Cedar’s Foods

Cedar’s Foods has expanded its Reserve line with two new Mediterranean-inspired dips: Reserve Spanakopita Dip and Reserve Falafel Dip. Both dips are made with avocado oil, reflecting Cedar’s commitment to authentic Mediterranean flavor and cleaner ingredients, according to the brand. For more information, visit cedarsfoods.com.