Monica Watrous
Posts by Monica Watrous
Ferrero Group To Acquire Purely Elizabeth; Founder/CEO Stein Staying On
Ferrero Group has agreed to acquire Purely Elizabeth, following months of speculation that the better-for-you granola brand was exploring a sale. Financial terms of the transaction were not disclosed.
Lotus Bakeries Doubles Down on Biscoff Production
Lotus Bakeries said it will invest 500 million euros, or roughly $577 million, over the next five years to expand global production of Biscoff cookies and spreads.
Loisa Builds ‘Premium Tier’ For Latin Flavors as Retail Footprint Surges
Latin pantry staple brand Loisa has grown from about 500 doors to roughly 5,500 in two years, expanding beyond natural retailers including Whole Foods Market and Sprouts into a growing roster of conventional grocers including Kroger, Albertsons, Publix, H-E-B and Harris Teeter.
Khloud Doubles Down on Functional Snacking With Walmart-Exclusive Collagen Protein Chips
Khloé Kardashian’s snack startup is betting the future of functional foods extends beyond protein.
Rise Baking Bolsters Cookie Business With Jimmy’s Gourmet Bakery Acquisition
Rise Baking Company has completed its acquisition of wholesale supplier Jimmy’s Gourmet Bakery, expanding its cookie portfolio and adding manufacturing capacity in the Northeast as the commercial bakery company continues to grow through acquisitions.
The Fame Game: How Celebrity Food Brands Are Evolving in 2026
Celebrity-backed food brands aren’t new. But in 2026, the playbook is changing. Founders, executives and investors consistently emphasize operational discipline, retail execution, product innovation and repeat purchase over star power alone.
David Brings High-Protein Frozen Dessert Pints to Target Following Sellout Debut
David Protein is introducing its frozen dessert pints at Target stores nationwide. The rollout marks the product line’s retail debut after launching online in June, when it sold out in less than a half-hour.
People Moves: Conagra Flattens Leadership Structure; Hormel Names New CEO
Conagra Brands is reshaping its executive leadership team as new CEO John Brase moves to simplify the organization’s structure and accelerate decision-making.
Albertsons Restructures Into Four Regions, Centralizes Center-Store Merchandising
Albertsons Companies is overhauling its operating structure as the grocery giant looks to speed decision-making, improve in-stock performance and better leverage its scale following the collapse of its proposed merger with Kroger.
Peppertux Raises $2.35M to Fuel Retail Expansion
Can America’s appetite for pistachios extend beyond the viral Dubai chocolate trend? The founders of Southern California startup Peppertux – along with their new investors and retail partners – are betting on it.







