Dubai-based SKITCHEN Debuts the Collagen-and-Protein Bar

SKITCHEN

LUXURY FUNCTIONAL PROTEIN BARS · COLLAGEN + PROTEIN · 0% SUGAR · MADE IN DUBAI, UAE

FOR IMMEDIATE RELEASE

Trade Debut · Dubai, United Arab Emirates · 0% Sugar. 100% Experience. · 2026 · theskitchen.com

Functional Luxury Has a Name: SKITCHEN Debuts the Collagen-and-Protein Bar Built in Dubai

Created in Dubai by founder Sofia Krapivina, SKITCHEN reimagines the protein bar as functional luxury — zero sugar, real collagen and protein, and indulgence engineered to the highest standard. The sweet tooth and the energy demand, answered in one place.

DUBAI, UAE — SKITCHEN, a luxury functional protein bar crafted and produced in the United Arab Emirates, makes its trade debut at the intersection of wellness, beauty, active lifestyle and luxury snacking. Built for people who refuse to choose between how something tastes and how it makes them look, feel and perform, SKITCHEN delivers the indulgence you know — rebuilt clean. Two signature bars lead the range: Double Chocolate and Matcha Strawberry, each 45g, with 0g sugar, 13g+ protein, collagen and high fiber, gluten- and lactose-free, and halal.

SKITCHEN answers one of the fastest-growing demands in food today: premium-minded, beauty-conscious buyers who want genuine indulgence with none of the compromise. Sugar-free, high-protein and collagen have moved from niche to mainstream — recruiting an entirely new shopper. Where most “healthy” snacks stop at a claim, SKITCHEN delivers perfection in one place: minimalist calories, a precise balance of collagen and nutrients, and a taste experience designed to feel like a premium dessert. This isn’t sports nutrition. It’s functional luxury.

THE COLLECTION

Double Chocolate — the answer to the sweet-tooth desire. A deep, layered cacao experience designed to feel like a premium dessert while supporting a modern wellness lifestyle. Chocolate that fits your life, not ruins it. 0g sugar · 13g+ protein · collagen · high fiber · 45g

Matcha Strawberry — the answer to the energy demand. Ceremonial-style matcha notes balanced with fruity strawberry and functional nutrition — one of the few bars to combine matcha culture, beauty positioning and clean protein in a single serve. 0g sugar · 13g+ protein · collagen · high fiber · 45g

“I built SKITCHEN out of frustration with ‘healthy’ products that quietly weren’t. My philosophy lives in the name — Sophisticated, Skinny, Smart, Sweet. A bar should be the indulgence you reach for, not the compromise you settle for: minimalist calories, real collagen and nutrients, perfect balance, and a taste that earns its place in your life. That is the standard, and we hold it on every bar.”

— Sofia Krapivina, Founder, SKITCHEN

THE STORY · CRAFTED IN DUBAI

SKITCHEN was created by founder Sofia Krapivina, a First-Class graduate of London College of Fashion, as a luxury, health-conscious brand for those who value fitness, wellness and premium quality. The brand began with luxury sugar-free chocolate — the celebrated Pistachio Kunafa among its signatures — which remains its halo. The functional protein bar is now the scalable, retail-ready hero: the same obsession with taste and craft, engineered for the shelf.

Every bar is made in the UAE — zero added sugar, real protein, collagen and clean labels — produced locally for freshness, traceability and fast restocking. SKITCHEN sits where fitness brands don’t play: wellness, beauty, active lifestyle and luxury snacking, not the supermarket aisle.

THE HIGHEST STANDARD · PER BAR

Clean numbers, real benefits. Each 45g bar delivers 13g+ protein, 0g sugar (no artificial sweeteners), 156–171 kcal, and a meaningful dose of collagen — supporting skin, digestion and energy. Gluten-free, lactose-free, high fiber and halal. Premium and functional, with accessible economics for partners: indicative partner pricing from $4.17 per bar and $50 per 12-bar box, with volume, delivery and exclusivity terms on request.

ALREADY ON PREMIUM SHELVES

SKITCHEN is present across premium beauty, grooming and movement spaces in Dubai — including LEO Beauty Club, M3 Barbershop, G.Bar and Soul MVMNT — alongside studios and pop-ups in Europe, from Riga and Marbella to a London curated pop-up. The on-premise model is founder-led and community-driven: wellness and hospitality collaborations, tastings and Pilates activations that put the brand exactly where its shopper already is.

COMING NEXT · THE VISION

SKITCHEN is building a wellness ecosystem, not a single snack: supplements (collagen, protein and functional blends), ingestible beauty and wellness extending the skin-digestion-energy promise, and hospitality and experiences that establish SKITCHEN as a lifestyle. Early partners receive priority access to every launch.

ABOUT SKITCHEN

SKITCHEN is a Dubai-based luxury functional protein bar brand — collagen and protein, 0g sugar, made in the United Arab Emirates. Founded by Sofia Krapivina, the brand sits at the intersection of wellness, beauty, active lifestyle and luxury snacking, delivering premium indulgence built to the highest standard. Learn more at theskitchen.com.

MEDIA CONTACT

SKITCHEN — Press & Partnerships

Dubai · United Arab Emirates

+971 54 295 1006 · @theskitchen